{"podcast":{"title":"RETHINK RETAIL","slug":"rethink-retail-69003","podcast_index_feed_id":69003,"rss_url":"https://feeds.soundcloud.com/users/soundcloud:users:452522544/sounds.rss","website_url":"https://www.rethink.industries","image_url":"https://i1.sndcdn.com/avatars-FodotxrjulO52EGC-49JRBg-original.jpg","author":"RETHINK Retail","episode_count":500,"summary":"RETHINK Retail - the evolution of retail in today…","last_synced_at":"2026-06-12T22:20:07.358510+00:00","page_url":"https://stenobird.com/podcast/rethink-retail-69003"},"episode":{"title":"Patagonia’s Purpose: Angela Clark on Digital Strategy","slug":"patagonia-s-purpose-angela-clark-on-digital-strategy","published_at":"2026-04-29T15:33:51+00:00","page_url":"https://stenobird.com/podcast/rethink-retail-69003/patagonia-s-purpose-angela-clark-on-digital-strategy","show_page_url":"https://stenobird.com/podcast/rethink-retail-69003","url":"https://soundcloud.com/rethink-retail/patagonias-purpose-angela","audio_url":"https://feeds.soundcloud.com/stream/2311428449-rethink-retail-patagonias-purpose-angela.mp3","summary":"Traditional retail is designed to drive the next transaction, but Patagonia is built to drive a movement. Angela Clark, VP of Digital at Patagonia, joins Marie Schwartz to discuss leading a digital organization where activism is a primary KPI and short-term conversion is never the goal. Activism as a Metric: Why Patagonia treats a local cleanup sign-up with the same weight as a high-value product purchase. The Used Gear Edge: How side-by-side \"New vs. Used\" product pages have transformed customer acquisition and brand transparency. Membership vs Loyalty: Why the brand ditched the points-and-coupons model for a community-led experience guided by a company philosopher. Authentic Transparency: Moving beyond \"greenwashing\" by openly discussing the challenges of global manufacturing and carbon-heavy supply chains. Stop building for the next quarter. Start building for the next generation.","meta_description":"Traditional retail is designed to drive the next transaction, but Patagonia is built to drive a movement. Angela Clark, VP of Digital at Patagonia, joins…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1600,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/rethink-retail-69003/episodes/patagonia-s-purpose-angela-clark-on-digital-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/rethink-retail-69003/patagonia-s-purpose-angela-clark-on-digital-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}