{"podcast":{"title":"Retailgentic | Consumer Behavior & Retail Trend","slug":"retailgentic-consumer-behavior-retail-trend-7351757","podcast_index_feed_id":7351757,"rss_url":"https://feeds.transistor.fm/retailgentic","website_url":"http://retialgentic.fm","image_url":"https://img.transistorcdn.com/jOJxAfDDnUAKLITZ0gJfNRnRjmjOQNLdmbBIosMp2qM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNThm/NDdlNDU0ODM5MTMx/YmM5NDcyYjM5YTNh/YjEzYS5wbmc.jpg","author":"Scot Wingo","episode_count":62,"summary":"Retailgentic explores consumer behavior and retail trends to help brands and retailers innovate. Join Scot Wingo for expert insights, actionable news, and ecommerce innovation strategies to navigate the future of retail and agentic commerce.","last_synced_at":"2026-07-23T18:18:53.427623+00:00","page_url":"https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757"},"episode":{"title":"Nick Fox, Google's SVP of Knowledge and Information, Live Google Marketing Live Interview","slug":"nick-fox-google-s-svp-of-knowledge-and-information-live-google-marketing-live-interview","published_at":"2026-05-21T14:01:25+00:00","page_url":"https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757/nick-fox-google-s-svp-of-knowledge-and-information-live-google-marketing-live-interview","show_page_url":"https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757","url":"https://share.transistor.fm/s/83963cf3","audio_url":"https://media.transistor.fm/83963cf3/f588d8cf.mp3","summary":"May 20th at Google Marketing Live, I was very fortunate to be able to sit down for ~20 minutes with Nick Fox, SVP of Knowledge and Information at Google. Earlier in the day he had a fireside chat with Ben Smith, Editor-in-Chief Semafor. Later that afternoon after I had time to reflect on this conversation, I had a ~20min interview with Nick. It’s not often you get to sit down with one of the top execs at a ~$5T company so I worked a lot of topics into a short time. As always, I try and approach this with you, the audience in mind. What would YOU ask? I had just completed a super tactical Agentic Commerce / UCP/Universal Checkout chat with Ashish, so for this one flipped into high-level strategic mode. In this interview we discuss: How does Nick ‘frame’ AIO/AI Mode/Gemini Will AI Mode/AIO and traditional search transition from traditional to AI Mode or will they merge, or ‘other’ down the road? Google’s had ~5 previous attempts from the Froogle era to today for ‘transactions on Google’ - why is this the moment they are getting super serious about it? Navigating the Innovator’s Dilemma Finally, managing trust at the intersection of ‘Answer engines’ and ‘AI Ads’ Timestamps: 01:45 — Scot introduces Nick Fox, Google SVP of Knowledge & Information 02:31 — “Search in the AI Era” and Google’s AI strategy 03:21 — What this interview covers: AI Mode, Gemini, ads, and commerce 04:00 — Why Google believes transactions will work this time 04:33 — The innovator’s dilemma and defending Search 05:16 — Ads, trust, and AI-generated answers 05:52 — Interview begins live from Google Marketing Live 06:23 — How Gemini is “supercharging” Google’s advertising products 06:50 — Ads inside AI Mode and agentic commerce tools 07:11 — Universal Commerce Protocol + Universal Cart 07:26 — Nick Fo…","meta_description":"May 20th at Google Marketing Live, I was very fortunate to be able to sit down for ~20 minutes with Nick Fox, SVP of Knowledge and Information at Google.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1324,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/retailgentic-consumer-behavior-retail-trend-7351757/episodes/nick-fox-google-s-svp-of-knowledge-and-information-live-google-marketing-live-interview/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757/nick-fox-google-s-svp-of-knowledge-and-information-live-google-marketing-live-interview.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}