{"podcast":{"title":"Retailgentic | Consumer Behavior & Retail Trend","slug":"retailgentic-consumer-behavior-retail-trend-7351757","podcast_index_feed_id":7351757,"rss_url":"https://feeds.transistor.fm/retailgentic","website_url":"http://retialgentic.fm","image_url":"https://img.transistorcdn.com/jOJxAfDDnUAKLITZ0gJfNRnRjmjOQNLdmbBIosMp2qM/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNThm/NDdlNDU0ODM5MTMx/YmM5NDcyYjM5YTNh/YjEzYS5wbmc.jpg","author":"Scot Wingo","episode_count":62,"summary":"Retailgentic explores consumer behavior and retail trends to help brands and retailers innovate. Join Scot Wingo for expert insights, actionable news, and ecommerce innovation strategies to navigate the future of retail and agentic commerce.","last_synced_at":"2026-07-23T18:18:53.427623+00:00","page_url":"https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757"},"episode":{"title":"Kiri Master's Round 2: The Ad Wars Come to Agentic Commerce","slug":"kiri-master-s-round-2-the-ad-wars-come-to-agentic-commerce","published_at":"2026-02-26T10:00:00+00:00","page_url":"https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757/kiri-master-s-round-2-the-ad-wars-come-to-agentic-commerce","show_page_url":"https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757","url":"https://share.transistor.fm/s/fd0f78fb","audio_url":"https://media.transistor.fm/fd0f78fb/8a42757e.mp3","summary":"Retail media has been a profit engine for retailers, especially onsite sponsored product ads with massive margins. But what happens when shopping shifts from browsing and searching to AI agents that “decide the SKU” before a shopper ever hits a retailer site? In this episode, Scot and Kiri map the collision course between retail media networks and agentic commerce, walk through emerging ad formats from Google, Amazon (Rufus), and LLMs, and dig into the hardest problem of all: monetizing AI attention without breaking trust. What’s Covered: Why agentic shopping compresses the journey, and shrinks onsite ad inventory The “two threats” to onsite retail media How offsite retail media depends on audience signals that may dry up as browsing declines Why in-store media may be the most resilient channel Google’s “Direct Offers,” the rise of an agentic storefront, and what it unlocks The emerging idea of “Agentic PLAs” and retailers bidding at the SKU level (Buy Box vibes) Kiri’s wishlist: multimodal ads (video/try-ons), offsite audience extension, and contextual targeting over “creepy” behavioral retargeting Agentic commerce won’t kill advertising, but it will force it to evolve fast. The winners will be the platforms that can monetize attention without sacrificing trust, and the brands/retailers that learn to show up in these new surfaces early. Timestamps 00:05:04 — Meet Kiri Masters + Retail Media Breakfast Club 00:08:01 — The three buckets: onsite, offsite, in-store retail media 00:10:01 — Why onsite is the money machine (and most vulnerable) 00:11:11 — Offsite retail media + closed-loop attribution 00:14:23 — In-store media: small today, resilient tomorrow 00:16:11 — Are retailers already seeing traffic shifts? Category matters 00:19:27 — ChatGPT ads: early signals and why…","meta_description":"Retail media has been a profit engine for retailers, especially onsite sponsored product ads with massive margins. But what happens when shopping shifts f…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3023,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/retailgentic-consumer-behavior-retail-trend-7351757/episodes/kiri-master-s-round-2-the-ad-wars-come-to-agentic-commerce/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/retailgentic-consumer-behavior-retail-trend-7351757/kiri-master-s-round-2-the-ad-wars-come-to-agentic-commerce.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}