{"podcast":{"title":"Retail Media Breakfast Club","slug":"retail-media-breakfast-club-7115586","podcast_index_feed_id":7115586,"rss_url":"https://feeds.transistor.fm/retail-media-breakfast-club","website_url":"http://retailmediabreakfastclub.com","image_url":"https://img.transistorcdn.com/J0bRgjQ61oWdDFxQcwMwEg1OXex6LLolx9-YbLWsE7s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.jpg","author":"Kiri Masters","episode_count":280,"summary":"10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.","last_synced_at":"2026-06-25T06:18:11.797466+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586"},"episode":{"title":"Retail Media’s Narrative Problem (And How to Fix It for Optimal Impact)","slug":"retail-media-s-narrative-problem-and-how-to-fix-it-for-optimal-impact","published_at":"2026-05-07T10:00:00+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/retail-media-s-narrative-problem-and-how-to-fix-it-for-optimal-impact","show_page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586","url":"https://share.transistor.fm/s/932b09a8","audio_url":"https://media.transistor.fm/932b09a8/94ca61d9.mp3","summary":"Today I dive into a powerful idea that completely reframed how I think about retail media in relation to communicating narrative. After listening to a conversation featuring Joe Zappa on the AdTechGod Pod, I couldn’t ignore how directly his framework applies to our world. We’re not struggling with innovation: we’re struggling with storytelling. I unpack why so many retail media announcements fall flat, even when the products themselves are solid, and what’s missing from the way we communicate value. I explore how shifting from feature-first messaging to problem-first narratives can transform how brands, agencies, and the industry as a whole responds. Plus, I break down practical ways leaders can stand out: not by being louder, but by being clearer and more intentional with their voice. This episode is sponsored by Mirakl Ads Timeline [00:00] - Why I’m looking outside retail media to rethink how we tell our story [01:00] - The core problem: leading with features instead of fixing what’s broken [02:30] - Why most retail media announcements fail to answer “why should anyone care?” [03:30] - The real opportunity for executives: sharing learnings instead of self-promotion [05:15] - A simple 4-part framework for creating impactful LinkedIn content [07:30] - Why being present and opinionated beats being technically “different” [08:45] - The shift retail media needs: from “we launched” to “here’s the problem we solve” Links & Resources Listen to the full AdTechGod Pod episode with Joe Zappa: Ep. 130 The Power Flip: Joe Zappa on Why Leaders Must Become the Media Subscribe to the AdTechGod Pod Follow Joe Zappa on LinkedIn Read my related articles: Why RMNs Keep Their Tech Stacks Secret Get On The Damn Stage Apply For The Damn Award TODAY (Thursday May 7) I'm hosting a Linked…","meta_description":"Today I dive into a powerful idea that completely reframed how I think about retail media in relation to communicating narrative. After listening to a con…","key_points":[],"chapters":[],"topics":[],"duration_seconds":564,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/retail-media-breakfast-club-7115586/episodes/retail-media-s-narrative-problem-and-how-to-fix-it-for-optimal-impact/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/retail-media-s-narrative-problem-and-how-to-fix-it-for-optimal-impact.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}