{"podcast":{"title":"Retail Media Breakfast Club","slug":"retail-media-breakfast-club-7115586","podcast_index_feed_id":7115586,"rss_url":"https://feeds.transistor.fm/retail-media-breakfast-club","website_url":"http://retailmediabreakfastclub.com","image_url":"https://img.transistorcdn.com/J0bRgjQ61oWdDFxQcwMwEg1OXex6LLolx9-YbLWsE7s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.jpg","author":"Kiri Masters","episode_count":280,"summary":"10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.","last_synced_at":"2026-06-25T06:18:11.797466+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586"},"episode":{"title":"In-Store Retail Media Measurement Is Broken — Shopper Purchase Rate Explained with Catalyst & In-Store Marketplace","slug":"in-store-retail-media-measurement-is-broken-shopper-purchase-rate-explained-with-catalyst-in-store-marketplace","published_at":"2026-04-29T10:00:00+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/in-store-retail-media-measurement-is-broken-shopper-purchase-rate-explained-with-catalyst-in-store-marketplace","show_page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586","url":"https://share.transistor.fm/s/72e06036","audio_url":"https://media.transistor.fm/72e06036/ee23943b.mp3","summary":"Today I’m sharing highlights from a recent LinkedIn Live I hosted with Paul Brenner from In-Store Marketplace and Michelle Dooley from Catalyst Media Consulting. We dug into one of the most pressing challenges in retail media today: how we measure in-store performance, and whether the industry is actually optimizing for the wrong outcomes. We explored their new research report that proposes a shift away from overly narrow metrics like one-to-one attribution and toward a more meaningful standard: shopper purchase rate. The conversation unpacks why current scorecards are falling short, how in-store media is being misunderstood across stakeholders, and what a more unified, product-movement-driven measurement system could look like. This episode is sponsored by Mirakl Ads Timeline [00:00] – I introduce the core problem: whether we’re measuring in-store retail media the right way [01:04] – Paul Brenner breaks down the gap between RMN tech expectations and real-world retail execution challenges [02:39] – Michelle Dooley explains how “in-store” means very different things across brands, retailers, and RMNs [03:45] – Key research insights: in-store is broader than digital, and product movement is the dominant success metric [06:46] – Introduction of “shopper purchase rate” and why it’s emerging as a better measurement framework [09:00] – Why shopper purchase rate could unify RMNs and merchants around a shared scorecard and shift focus back to in-store effectiveness Links & Resources Full webinar replay: In-Store Retail Media: Are We Measuring the Wrong Things? [New Research] Download the report: In-Store Media Has a Measurement Problem – Just Not the One You Think In-Store Marketplace (ISM) Catalyst Media Follow Paul Brenner, SVP, Global Retail Media and Partnerships @ In-…","meta_description":"Today I’m sharing highlights from a recent LinkedIn Live I hosted with Paul Brenner from In-Store Marketplace and Michelle Dooley from Catalyst Media Cons…","key_points":[],"chapters":[],"topics":[],"duration_seconds":651,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/retail-media-breakfast-club-7115586/episodes/in-store-retail-media-measurement-is-broken-shopper-purchase-rate-explained-with-catalyst-in-store-marketplace/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/in-store-retail-media-measurement-is-broken-shopper-purchase-rate-explained-with-catalyst-in-store-marketplace.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}