{"podcast":{"title":"Retail Media Breakfast Club","slug":"retail-media-breakfast-club-7115586","podcast_index_feed_id":7115586,"rss_url":"https://feeds.transistor.fm/retail-media-breakfast-club","website_url":"http://retailmediabreakfastclub.com","image_url":"https://img.transistorcdn.com/J0bRgjQ61oWdDFxQcwMwEg1OXex6LLolx9-YbLWsE7s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.jpg","author":"Kiri Masters","episode_count":280,"summary":"10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.","last_synced_at":"2026-06-25T06:18:11.797466+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586"},"episode":{"title":"How Brands Are REALLY Using AI for Retail Media Automation","slug":"how-brands-are-really-using-ai-for-retail-media-automation","published_at":"2026-05-21T10:00:00+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/how-brands-are-really-using-ai-for-retail-media-automation","show_page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586","url":"https://share.transistor.fm/s/15b5c17e","audio_url":"https://media.transistor.fm/15b5c17e/282eab14.mp3","summary":"At Xnurta’s Signal to Scale Summit this week, I heard some of the most practical conversations yet about how brands are actually using AI in retail media. Spark Foundry’s Kris McDermott summed up the mood perfectly: “We did AI. To what end? That is not a verb.” From Boiron managing 50,000 keywords with a two-person team, to AI-powered creative testing that drove a 29% sales lift, this episode explores where agentic workflows are delivering real operational value, and where they still require strong human oversight. I also break down why advanced practitioners are moving beyond ROAS as the primary metric, what Amazon Ads is building with MCP servers and Skills, and why Xnurta's new open-source AI evaluation framework could become critical infrastructure for the future of retail media automation. The biggest takeaway: AI can accelerate performance, but only when paired with clear goals, guardrails, and teams that still understand “the gears” behind the machine. This episode is sponsored by Mirakl Ads Timeline [00:00] — “We did AI. To what end?” and the real theme of the summit [01:18] — Boiron’s AI-powered retail media workflow managing 50,000 keywords [02:00] — AI image scoring drives a 29% sales increase [03:30] — Why ROAS alone is not the goal anymore [04:15] — The “automatic vs stick shift” analogy for AI media buying [06:04] — Xnurta launches open-source AI evaluation framework for retail media Links & Resources If you're interested in joining the Agentic Retail Media Council, Xnurta is recruiting members: sign up link Find all the Signal to Scale 2026 speakers here Read my related articles: No Incentive To Sound The Alarm Dark Search, Broken Signals, and What Comes Next for Retail Media Why ROAS Refuses To Die AI in real life: how retailers and brands are lever…","meta_description":"At Xnurta’s Signal to Scale Summit this week, I heard some of the most practical conversations yet about how brands are actually using AI in retail media.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":518,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/retail-media-breakfast-club-7115586/episodes/how-brands-are-really-using-ai-for-retail-media-automation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/how-brands-are-really-using-ai-for-retail-media-automation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}