{"podcast":{"title":"Retail Media Breakfast Club","slug":"retail-media-breakfast-club-7115586","podcast_index_feed_id":7115586,"rss_url":"https://feeds.transistor.fm/retail-media-breakfast-club","website_url":"http://retailmediabreakfastclub.com","image_url":"https://img.transistorcdn.com/J0bRgjQ61oWdDFxQcwMwEg1OXex6LLolx9-YbLWsE7s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.jpg","author":"Kiri Masters","episode_count":280,"summary":"10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.","last_synced_at":"2026-06-25T06:18:11.797466+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586"},"episode":{"title":"Dollar General’s Retail Media Power Play: The Full-Stack Strategy Unlocking Brand Dollars","slug":"dollar-general-s-retail-media-power-play-the-full-stack-strategy-unlocking-brand-dollars","published_at":"2026-05-18T10:00:00+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/dollar-general-s-retail-media-power-play-the-full-stack-strategy-unlocking-brand-dollars","show_page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586","url":"https://share.transistor.fm/s/70ff67bb","audio_url":"https://media.transistor.fm/70ff67bb/b4258300.mp3","summary":"Dollar General has been making serious waves in retail media. In this episode, I break down what’s really going on beneath the surface of their latest announcements. From AI-powered in-store audio to a fully unified on-site and off-site media buying solution, it might look like a story about better tech… but there’s a much bigger shift happening here. I dive into insights Kathryn Mazza shared on a recent episode of the Omni Talk Retail podcast that reveal the economic pressure forcing retail media networks to evolve. I also unpack why trade dollars are drying up, what it actually takes to win brand budgets, and why the sequencing of building a retail media network could make or break its future. If you want to understand where retail media is headed — and how Dollar General is positioning itself ahead of the curve — this one’s for you. This episode is sponsored by Mirakl Ads Timeline [00:00] – Dollar General’s back-to-back announcements and why they matter beyond the headlines [01:19] – The real problem: why retail media networks are running out of trade dollars [01:54] – The importance of full-funnel offerings to unlock brand marketing budgets [03:23] – Why shifting to brand dollars is no longer optional — it’s survival [04:30] – What agencies actually want (and why most RMNs fall short) [05:45] – The overlooked power of in-store media in a changing retail landscape [07:15] – The strategic sequencing behind building a profitable retail media network Links & Resources Watch the full Kathryn Mazza episode on Omni Talk Retail: ChatGPT Wants Your Ad Dollars, DG Goes Full Funnel & Audible Opens A Bookless Bookstore Subscribe to Omni Talk Retail hosted by Chris Walton: YouTube & Apple Podcasts Follow Kathryn Mazza, Chief Growth Officer US @ Barrows Connected Sto…","meta_description":"Dollar General has been making serious waves in retail media. In this episode, I break down what’s really going on beneath the surface of their latest ann…","key_points":[],"chapters":[],"topics":[],"duration_seconds":497,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/retail-media-breakfast-club-7115586/episodes/dollar-general-s-retail-media-power-play-the-full-stack-strategy-unlocking-brand-dollars/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/dollar-general-s-retail-media-power-play-the-full-stack-strategy-unlocking-brand-dollars.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}