{"podcast":{"title":"Retail Media Breakfast Club","slug":"retail-media-breakfast-club-7115586","podcast_index_feed_id":7115586,"rss_url":"https://feeds.transistor.fm/retail-media-breakfast-club","website_url":"http://retailmediabreakfastclub.com","image_url":"https://img.transistorcdn.com/J0bRgjQ61oWdDFxQcwMwEg1OXex6LLolx9-YbLWsE7s/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNDU3/ODBmMzkwODY0NDEx/ZGJhNDk2NDc0MWY4/NzcwMS5qcGc.jpg","author":"Kiri Masters","episode_count":280,"summary":"10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.","last_synced_at":"2026-06-25T06:18:11.797466+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586"},"episode":{"title":"Creator-Led Retail Media Explained: The Truth About Influencer Marketing, Retail Media Networks & Shopper Data","slug":"creator-led-retail-media-explained-the-truth-about-influencer-marketing-retail-media-networks-shopper-data","published_at":"2026-06-16T10:00:00+00:00","page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/creator-led-retail-media-explained-the-truth-about-influencer-marketing-retail-media-networks-shopper-data","show_page_url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586","url":"https://share.transistor.fm/s/91c33c8e","audio_url":"https://media.transistor.fm/91c33c8e/bf357c18.mp3","summary":"Creators and retail media are two of the hottest topics in commerce media right now, and everywhere I turn, I hear that they're converging into a massive opportunity. But the more I listened, the more questions I had. Where does creator-led retail media actually begin and end? Who pays for it? Who measures it? And perhaps most importantly: is this really something new, or is it simply another form of advertising wrapped in fresh packaging? In this episode, I unpack the growing intersection between creators and retail media networks. Drawing on insights from a recent Inmar Retail Media Confessions Series episode, I explore why the real differentiator isn't the creator content itself: it's the retailer's data, targeting capabilities, and measurement infrastructure. Along the way, I separate influencer marketing from retail media, examine how brands are funding creator-led campaigns today, and share where I currently land on one of the industry's most debated topics. This episode is sponsored by Mirakl Ads Timeline [01:03] - Why creators and retail media have become one of the industry's most talked-about opportunities [02:00] - The powerful combination of creator storytelling and retailer first-party shopper data [03:15] - Applying the IAB definition to separate influencer marketing, social commerce, affiliate marketing, and true retail media [04:15] - Amazon Live as a real-world example of where the lines between affiliate marketing and retail media begin to blur [06:15] - How brands like Rust-Oleum are using creator content inside retail media networks and retailer-owned channels [09:30] - The evolving financial models behind creator-led retail media and how agencies and retailers are structuring programs [12:31] - The biggest misconception about creator-led retail med…","meta_description":"Creators and retail media are two of the hottest topics in commerce media right now, and everywhere I turn, I hear that they're converging into a massive…","key_points":[],"chapters":[],"topics":[],"duration_seconds":900,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/retail-media-breakfast-club-7115586/episodes/creator-led-retail-media-explained-the-truth-about-influencer-marketing-retail-media-networks-shopper-data/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/retail-media-breakfast-club-7115586/creator-led-retail-media-explained-the-truth-about-influencer-marketing-retail-media-networks-shopper-data.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}