{"podcast":{"title":"Retail Gets Real","slug":"retail-gets-real-405002","podcast_index_feed_id":405002,"rss_url":"https://feeds.captivate.fm/retail-gets-real/","website_url":"http://retailgetsreal.com","image_url":"https://artwork.captivate.fm/fde6f472-1d00-4912-b420-908ffc07bfec/35j_ZfakCObdck-J6VYTeZhN.png","author":"National Retail Federation","episode_count":417,"summary":"Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.","last_synced_at":"2026-07-28T20:19:18.407978+00:00","page_url":"https://stenobird.com/podcast/retail-gets-real-405002"},"episode":{"title":"411. Redefining JCPenney for today’s customer","slug":"411-redefining-jcpenney-for-today-s-customer","published_at":"2026-03-24T10:00:00+00:00","page_url":"https://stenobird.com/podcast/retail-gets-real-405002/411-redefining-jcpenney-for-today-s-customer","show_page_url":"https://stenobird.com/podcast/retail-gets-real-405002","url":"https://retailgetsreal.com","audio_url":"https://episodes.captivate.fm/episode/4c0e85a0-8c6a-4743-ac12-68d910431115.mp3","summary":"Retail is evolving at an incredible pace, but at its core, it still comes down to people. Michelle Wlazlo, brand CEO of JCPenney, joins Retail Gets Real to share her grounded and optimistic perspective on where the industry is headed and why the fundamentals of serving customers remain as important as ever. (00:00:00) A retail career shaped by customers (00:06:44) Why physical stores aren’t going anywhere (00:09:02) Reintroducing JCPenney to a new generation of customers (00:15:52) The forces reshaping retail right now (00:17:52) Career advice that changes how you lead and grow (00:19:54) What will and won’t change in the future of retail (00:22:24) The joy of shopping beyond just buying The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Yes—JCPenney: Their Boldest Campaign Yet • Become an NRF member and join the world’s largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • 393: How Bealls is shaping the next era of value shopping • 401: How Old Navy is building opportunity at scale","meta_description":"Retail is evolving at an incredible pace, but at its core, it still comes down to people. Michelle Wlazlo, brand CEO of JCPenney, joins Retail Gets Real t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1609,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/retail-gets-real-405002/episodes/411-redefining-jcpenney-for-today-s-customer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/retail-gets-real-405002/411-redefining-jcpenney-for-today-s-customer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}