{"podcast":{"title":"Reframed The Podcast","slug":"reframed-the-podcast-6956403","podcast_index_feed_id":6956403,"rss_url":"https://anchor.fm/s/f632e140/podcast/rss","website_url":"https://frameset.app/stills","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41205296/41205296-1722878396859-cc5eebf990504.jpg","author":"Frame Set","episode_count":49,"summary":"\"Reframed\" is a show that helps growing filmmakers learn from the creators behind inspiring new work, offering real insights, practical tools, and a stronger sense of connection within the film community.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/reframed-the-podcast-6956403"},"episode":{"title":"Salomon Ligthelm's Super Bowl Commercial","slug":"salomon-ligthelm-s-super-bowl-commercial","published_at":"2026-03-03T19:10:03+00:00","page_url":"https://stenobird.com/podcast/reframed-the-podcast-6956403/salomon-ligthelm-s-super-bowl-commercial","show_page_url":"https://stenobird.com/podcast/reframed-the-podcast-6956403","url":"https://podcasters.spotify.com/pod/show/re-framed/episodes/Salomon-Ligthelms-Super-Bowl-Commercial-e3fsst8","audio_url":"https://anchor.fm/s/f632e140/podcast/play/116339048/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-3%2F419216531-44100-2-ed7c1204a65cb.mp3","summary":"▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3N30Du9▶ About This Episode:Director Salomon Ligthelm joins Dylan Hahn to break down his Super Bowl campaign for He Gets Us — and the 64-page treatment that won him the job. Solomon shares how he approached five distinct films in one ambitious shoot, discovered the campaign’s linchpin in vintage consumerist audio, and built clear creative rule sets to navigate scale, faith, excess, and restraint. It’s a conversation about protecting set culture, analog craft in an AI world, and why cool imagery isn’t enough if it doesn’t move you.","meta_description":"▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3N30Du9▶ About This Episode:Director Salomon Ligthelm joins Dylan Hahn to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2912,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/reframed-the-podcast-6956403/episodes/salomon-ligthelm-s-super-bowl-commercial/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/reframed-the-podcast-6956403/salomon-ligthelm-s-super-bowl-commercial.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}