{"podcast":{"title":"Reframed The Podcast","slug":"reframed-the-podcast-6956403","podcast_index_feed_id":6956403,"rss_url":"https://anchor.fm/s/f632e140/podcast/rss","website_url":"https://frameset.app/stills","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41205296/41205296-1722878396859-cc5eebf990504.jpg","author":"Frame Set","episode_count":49,"summary":"\"Reframed\" is a show that helps growing filmmakers learn from the creators behind inspiring new work, offering real insights, practical tools, and a stronger sense of connection within the film community.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/reframed-the-podcast-6956403"},"episode":{"title":"Changing The Weather With Light (Jackson Tisi Commercial Breakdown)","slug":"changing-the-weather-with-light-jackson-tisi-commercial-breakdown","published_at":"2025-12-09T05:19:30+00:00","page_url":"https://stenobird.com/podcast/reframed-the-podcast-6956403/changing-the-weather-with-light-jackson-tisi-commercial-breakdown","show_page_url":"https://stenobird.com/podcast/reframed-the-podcast-6956403","url":"https://podcasters.spotify.com/pod/show/re-framed/episodes/Changing-The-Weather-With-Light-Jackson-Tisi-Commercial-Breakdown-e3c35bm","audio_url":"https://anchor.fm/s/f632e140/podcast/play/112350006/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-9%2F414023878-44100-2-213bbe9b3197c.mp3","summary":"▶ About This Episode:Director Jackson Tisi sits down with Dylan Hahn to break down the making of New Era’s "Weather It All" - an ambitious commercial that brings blizzards, heat waves, and full-on football grit inside a studio. Jackson shares how he and DP Zoë Simone-Yi built entire sets from scratch, from a handmade bar soaked in practical rain to a miniature football field lit like a living storm system. They get into snow chemistry, set design that feels like real locations, destructive practical gags, and how a tiny miscommunication in VFX turned into one of the spot’s most iconic moments. Along the way, Jackson opens up about pitching at a high level, collaborating with editors and composers like lifelong friends, and fighting to keep the creative process as playful as it was when he started. ▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it. ▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/48r9zBx","meta_description":"▶ About This Episode:Director Jackson Tisi sits down with Dylan Hahn to break down the making of New Era’s \"Weather It All\" - an ambitious comme…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3614,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/reframed-the-podcast-6956403/episodes/changing-the-weather-with-light-jackson-tisi-commercial-breakdown/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/reframed-the-podcast-6956403/changing-the-weather-with-light-jackson-tisi-commercial-breakdown.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}