{"podcast":{"title":"REFERRALS PODCAST","slug":"referrals-podcast-728015","podcast_index_feed_id":728015,"rss_url":"https://referralspodcast.libsyn.com/rss","website_url":"http://www.ReferralsPodcast.com","image_url":"https://static.libsyn.com/p/assets/2/b/8/0/2b806b3e938229aa16c3140a3186d450/Untitled_design_3.png","author":"Michael J Maher","episode_count":448,"summary":"Get more referrals with the Referrals Podcast! Thought Leader, Best-selling Author, Referral Master, and Host Michael J. Maher brings you the best advice and insights on growing your business by referral and shows you how to take your repeat business and referrals to the next level. The Referrals Podcast is a weekly show where Michael J. Maher, author of (7L) The Seven Levels of Communication, interviews a top producing Realtor, lender, or small business owner about how they are implementing the (7L) system and winning! The Referrals Podcast is all about Real People. Real Stories. Real Referrals.","last_synced_at":"2026-07-21T20:18:21.117965+00:00","page_url":"https://stenobird.com/podcast/referrals-podcast-728015"},"episode":{"title":"434 - Forget \"Always Be Closing\"...Here's the New ABC of Sales with Host Michael J Maher and Guests Jesse Kern and Lisa Velez","slug":"434-forget-always-be-closing-here-s-the-new-abc-of-sales-with-host-michael-j-maher-and-guests-jesse-kern-and-lisa-velez","published_at":"2026-04-07T09:00:04+00:00","page_url":"https://stenobird.com/podcast/referrals-podcast-728015/434-forget-always-be-closing-here-s-the-new-abc-of-sales-with-host-michael-j-maher-and-guests-jesse-kern-and-lisa-velez","show_page_url":"https://stenobird.com/podcast/referrals-podcast-728015","url":"https://referralspodcast.libsyn.com/434-forget-always-be-closingheres-the-new-abc-of-sales-with-host-michael-j-maher-and-guests-jesse-kern-and-lisa-velez","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/referralspodcast/307773503_434_Forget_Always_Be_Closing_Here_s_the_New_ABC_of_Sales_with_Host_Michael_J_Maher_and_Gue-6008.mp3?dest-id=755365","summary":"Title: Forget \"Always Be Closing\"… Here's the New ABC of Sales Host: Michael J. Maher Guest: Jesse Kern and Lisa Velez Description: What if everything you've been taught about sales… is backwards? Michael sits down with Jesse Kern and Lisa Velez after completing the Event Mastery VIP Edition to reveal a new way of thinking about sales—one that replaces pressure, pitching, and closing with connection, generosity, and community. Jesse and Lisa didn't just learn the system—they implemented it. From hosting their events to building deeper relationships and generating referrals, they share exactly what changed, what worked, and what surprised them most along the way. If you've ever felt like traditional sales tactics don't align with who you are… or you're ready to grow your business without chasing or convincing… this episode will completely reframe what's possible. (7L) Referral Strategies: Event Mastery Special Offer: Want to learn the exact system Jesse and Lisa used to turn their events into referral machines? Visit www.EventMastery.com and start creating events that generate referrals before, during, and after.","meta_description":"Title: Forget \"Always Be Closing\"… Here's the New ABC of Sales Host: Michael J. Maher Guest: Jesse Kern and Lisa Velez Description: What if everything you…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4004,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/referrals-podcast-728015/episodes/434-forget-always-be-closing-here-s-the-new-abc-of-sales-with-host-michael-j-maher-and-guests-jesse-kern-and-lisa-velez/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/referrals-podcast-728015/434-forget-always-be-closing-here-s-the-new-abc-of-sales-with-host-michael-j-maher-and-guests-jesse-kern-and-lisa-velez.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}