{"podcast":{"title":"Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career","slug":"real-relationships-real-revenue-audio-edition-invest-in-relationships-to-build-your-business-and-your-career-1011994","podcast_index_feed_id":1011994,"rss_url":"https://surprisinglyhighgrowthroi.libsyn.com/rss","website_url":"https://audio.realrelationshipsrealrevenue.com","image_url":"https://static.libsyn.com/p/assets/9/3/2/3/9323ec642d3ee221/RRR_square_audio_488kb.jpg","author":"Mo Bunnell","episode_count":660,"summary":"Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn't have to be! Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You'll learn proven processes to implement modern techniques. You'll learn how to measure their impact. And, everything will be based in authenticity, always having the client's best interest in mind. No shower required.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/real-relationships-real-revenue-audio-edition-invest-in-relationships-to-build-your-business-and-your-career-1011994"},"episode":{"title":"How to Make People Feel Seen, Heard, and Needed with Author Zach Mercurio","slug":"how-to-make-people-feel-seen-heard-and-needed-with-author-zach-mercurio","published_at":"2025-11-04T07:00:00+00:00","page_url":"https://stenobird.com/podcast/real-relationships-real-revenue-audio-edition-invest-in-relationships-to-build-your-business-and-your-career-1011994/how-to-make-people-feel-seen-heard-and-needed-with-author-zach-mercurio","show_page_url":"https://stenobird.com/podcast/real-relationships-real-revenue-audio-edition-invest-in-relationships-to-build-your-business-and-your-career-1011994","url":"https://audio.realrelationshipsrealrevenue.com/s5e118","audio_url":"https://traffic.libsyn.com/secure/surprisinglyhighgrowthroi/audio_RRRR_118_-_Zach_Mercurio.mp3?dest-id=1951922","summary":"What makes someone truly care about their work, their team, or even you? In this episode, I sit down with Zach Mercurio, one of the world's leading experts on the science of \"mattering.\" We unpack why nothing can truly matter to someone unless they first feel that they matter to you — and how that insight can transform relationships, leadership, and client trust. Zach shares fascinating research, relatable stories, and practical scripts for showing others that they're seen, heard, and valued in both professional and personal settings. We dig deep into the \"why\" behind mattering and move into the \"how\" with clear, repeatable steps you can use to create more meaningful connections in every interaction. From client relationships to internal teams, you'll walk away with concrete ways to build trust, loyalty, and genuine engagement that scales. Topics We Cover in This Episode: Why being a \"good person\" isn't enough to make people feel cared for The three key practices of mattering — noticing, affirming, and needing How small interactions shape trust and loyalty more than big gestures Practical questions that make others feel seen and heard instantly Why documenting details can help you build stronger relationships at scale How to give feedback that inspires change instead of resistance The psychology behind making people feel indispensable How \"co-creating\" with clients or colleagues increases buy-in and results If you're ready to level up your relational skills and make every connection count, don't miss this one. Zach's frameworks are simple, science-backed, and deeply human — and they'll change the way you lead, sell, and communicate. Check out his book The Power of Mattering and visit thepowerofmattering.com for free self-assessments and templates. Then tune in and star…","meta_description":"What makes someone truly care about their work, their team, or even you? In this episode, I sit down with Zach Mercurio, one of the world's leading expert…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3146,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/real-relationships-real-revenue-audio-edition-invest-in-relationships-to-build-your-business-and-your-career-1011994/episodes/how-to-make-people-feel-seen-heard-and-needed-with-author-zach-mercurio/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/real-relationships-real-revenue-audio-edition-invest-in-relationships-to-build-your-business-and-your-career-1011994/how-to-make-people-feel-seen-heard-and-needed-with-author-zach-mercurio.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}