{"podcast":{"title":"Real Estate AI Flash","slug":"real-estate-ai-flash-6743578","podcast_index_feed_id":6743578,"rss_url":"https://rss.libsyn.com/shows/500943/destinations/4289353.xml","website_url":"https://sites.libsyn.com/500943","image_url":"https://static.libsyn.com/p/assets/3/0/0/5/3005773e99b5786fe55e3c100dce7605/Real_Estate_AI_Flash_Podcast_COver.png","author":"Rajeev Sajja","episode_count":134,"summary":"In the exciting world of artificial intelligence (AI), utilizing the technology within the real estate industry can give you an edge. However, using AI technology isn't that simple. This is why host Rajeev Sajja started the Real Estate AI Flash podcast. Rajeev introduces goals that help agents leverage AI to grow their real estate business. In each episode, he speaks to agents who demystify AI and provides actionable strategies to leverage AI, Chat GPT, and other generative AI tools to grow their businesses. Check it out and share it with someone you know who could benefit.","last_synced_at":"2026-07-22T22:18:16.202218+00:00","page_url":"https://stenobird.com/podcast/real-estate-ai-flash-6743578"},"episode":{"title":"EP 132: Why Every Listing Should Start With a Buyer Persona","slug":"ep-132-why-every-listing-should-start-with-a-buyer-persona","published_at":"2026-07-22T10:00:00+00:00","page_url":"https://stenobird.com/podcast/real-estate-ai-flash-6743578/ep-132-why-every-listing-should-start-with-a-buyer-persona","show_page_url":"https://stenobird.com/podcast/real-estate-ai-flash-6743578","url":"https://a04ea27f-3822-4369-91e2-bfc5d17326bc.libsyn.com/ep-132-why-every-listing-should-start-with-a-buyer-persona","audio_url":"https://traffic.libsyn.com/secure/a04ea27f-3822-4369-91e2-bfc5d17326bc/20260707_AIFLASHEP132_EDITEDAUDIO.mp3?dest-id=4289353","summary":"In this episode, I sit down with Jayson Flory, CEO of Turn the Key Real Estate, to discuss how AI is helping agents market listings more effectively by identifying the right buyers before a home ever hits the market. Jayson shares how his team uses AI to build detailed buyer personas that shape every aspect of a listing's marketing, from video scripts and social media campaigns to advertising, landing pages, and SEO. We also explore AI-powered content creation, automation workflows, and why targeting the right audience is far more valuable than simply generating more exposure. Jayson offers practical examples of how agents can use AI to improve listing presentations, maximize their marketing budget, and create a more personalized experience for both buyers and sellers. Whether you're just getting started with AI or looking to take your marketing to the next level, this episode provides practical strategies you can implement immediately to attract the right buyers and win more listings. Guest: Jayson Flory IG: https://www.instagram.com/stories/owningsacramento/ Jayson's book: https://a.co/d/01PwOJYA Resources Mentioned: Sell It Like Serhant by Ryan Serhant - https://a.co/d/09BWvZY6 Host: Rajeev Sajja Website: http://www.realestateaiflash.com Facebook: https://www.facebook.com/rsajja I nstagram: http://www.instagram.com/rajeev_sajja LinkedIn: http://www.linkedIn.com/in/rsajja Rajeev's Resources: Join our Instagram Real Estate AI Insiders Channel - https://ig.me/j/AbZCJG37DqBPPtxi/ Get 14 days Wispro Flow Pro Free Trial - https://ref.wisprflow.ai/rajeev-sajja Subscribe to our weekly AI Newsletter: https://realestateai-flash.beehiiv.com/subscribe","meta_description":"In this episode, I sit down with Jayson Flory, CEO of Turn the Key Real Estate, to discuss how AI is helping agents market listings more effectively by id…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2240,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/real-estate-ai-flash-6743578/episodes/ep-132-why-every-listing-should-start-with-a-buyer-persona/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/real-estate-ai-flash-6743578/ep-132-why-every-listing-should-start-with-a-buyer-persona.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}