{"podcast":{"title":"Ray Edwards Show","slug":"ray-edwards-show-643941","podcast_index_feed_id":643941,"rss_url":"https://app.kajabi.com/podcasts/2148043728/feed","website_url":"https://rayedwards.mykajabi.com/podcasts/ray-edwards-show","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/site/810/podcasts/dd4c0436-045e-4a45-8215-47de748be2fe.png","author":"Ray Edwards","episode_count":707,"summary":"Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.","last_synced_at":"2026-06-21T20:18:12.108627+00:00","page_url":"https://stenobird.com/podcast/ray-edwards-show-643941"},"episode":{"title":"Scars Are the Curriculum: The 5-Phase Blueprint for Building a Business They Can't Take From You","slug":"scars-are-the-curriculum-the-5-phase-blueprint-for-building-a-business-they-can-t-take-from-you","published_at":"2026-05-29T21:00:00+00:00","page_url":"https://stenobird.com/podcast/ray-edwards-show-643941/scars-are-the-curriculum-the-5-phase-blueprint-for-building-a-business-they-can-t-take-from-you","show_page_url":"https://stenobird.com/podcast/ray-edwards-show-643941","url":"https://rayedwards.mykajabi.com/podcasts/ray-edwards-show/episodes/2149210576","audio_url":"https://app.kajabi.com/podcasts/medias/2149210576.mp3","summary":"  The last few years handed me a stack of things I never ordered — Parkinson's, brain surgery, a pandemic, and financial pressure I've talked about openly in older episodes and on YouTube . In this brand-new, unedited, \"live-to-drive\" relaunch of The Ray Edwards Show , I'm not going to rehash the wounds.  I 'm going to do something more useful: I'm going to hand you the scars . Because the scars, as I've come to see it, are the curriculum. And what I learned in that fire has rewired everything I teach about building a business in this strange, contracting, AI-rewired moment — including why nearly every entrepreneur I meet is trying to build a personal brand in exactly the wrong order.. Here's a peek at what you'll discover when you press play: The tight little phrase I now use to describe my current state of freedom — and the brutal price I paid over the last few years to earn the right to say it. The disease: \"out-of-sequentialism\".  You probably have it -- becuase it's quietly killing almost every coach, consultant, and creator online right now (my friend Armand Morin gave it the name) — and the embarrassingly simple test that tells you in 30 seconds whether you've got it. The Tony Robbins example about a dog and a kid named Johnny — and what it reveals about why your message isn't landing, no matter how much copy you rewrite. The dollar-store habit I credit with saving more of my best ideas than any AI tool, app, or \"second brain\" system ever has — and the three reasons it still humiliates your phone in 2026. (Hint: Alex Mandossian was right.) The single Bible verse I call \"the entire permission slip\" you need to stop hiding your gift from the marketplace — and how to read it without the religious baggage that's kept you small for years. Why \"the…","meta_description":"The last few years handed me a stack of things I never ordered — Parkinson's, brain surgery, a pandemic, and financial pressure I've talked about o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3387,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ray-edwards-show-643941/episodes/scars-are-the-curriculum-the-5-phase-blueprint-for-building-a-business-they-can-t-take-from-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ray-edwards-show-643941/scars-are-the-curriculum-the-5-phase-blueprint-for-building-a-business-they-can-t-take-from-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}