{"podcast":{"title":"Ray Edwards Show","slug":"ray-edwards-show-643941","podcast_index_feed_id":643941,"rss_url":"https://app.kajabi.com/podcasts/2148043728/feed","website_url":"https://rayedwards.mykajabi.com/podcasts/ray-edwards-show","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/site/810/podcasts/dd4c0436-045e-4a45-8215-47de748be2fe.png","author":"Ray Edwards","episode_count":707,"summary":"Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.","last_synced_at":"2026-06-21T20:18:12.108627+00:00","page_url":"https://stenobird.com/podcast/ray-edwards-show-643941"},"episode":{"title":"My $150,000 Book Deal","slug":"my-150-000-book-deal","published_at":"2022-05-11T17:55:02+00:00","page_url":"https://stenobird.com/podcast/ray-edwards-show-643941/my-150-000-book-deal","show_page_url":"https://stenobird.com/podcast/ray-edwards-show-643941","url":"https://rayedwards.mykajabi.com/podcasts/ray-edwards-show/episodes/2149128329","audio_url":"https://app.kajabi.com/podcasts/medias/2149128329.mp3","summary":"Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins. Jeff and I discuss the process of going from idea, to proposal, to publishing deal. NOTE : For a more in-depth discussion, check out our other conversation HERE . [00:00] Intro: How it all started [01:09] Coming up... [01:53] How to get 150k for a proposal [03:54] Jeff's \"reinvention\" [05:55] \"Every good marketer struggles with honesty.\" [11:00] Removing the masks [15:49] The characters we play [18:30] What is a bestseller? [20:10] Does \"bestseller\" still matter? [25:46] After the splash... [30:07] What the current system rewards [33:27] How to you get Both? The big splash and longevity... [38:38] What it takes to sell [39:55] A note to the listener [40:27] What's next for Jeff? Links ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on  Stitcher.com , so if you prefer Stitcher, please subscribe there. Connect with Ray on  Facebook ,  Twitter , and  Instagram Visit  Ray's community on Facebook  – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.","meta_description":"Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2577,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/ray-edwards-show-643941/episodes/my-150-000-book-deal/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/ray-edwards-show-643941/my-150-000-book-deal.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}