{"podcast":{"title":"Rapid Response","slug":"rapid-response-730938","podcast_index_feed_id":730938,"rss_url":"https://rss.art19.com/masters-of-scale-rapid-response","website_url":"https://mastersofscale.com/rapidresponse","image_url":"https://content.production.cdn.art19.com/images/5b/f3/a9/a1/5bf3a9a1-0edd-41b8-8e41-fa98b1e3a24d/5383138209cfda0780cf75db0d40903c7eab74b9939a0a0095ed6b3029ebba5773583e39dcdffd59fda9d5af350dd1f2aa0263e1ab954f33a859972e011f6ed9.jpeg","author":"WaitWhat","episode_count":438,"summary":"The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.","last_synced_at":"2026-07-21T18:21:23.667821+00:00","page_url":"https://stenobird.com/podcast/rapid-response-730938"},"episode":{"title":"$300m in year two. The controversy came free, with David Protein’s Peter Rahal","slug":"300m-in-year-two-the-controversy-came-free-with-david-protein-s-peter-rahal","published_at":"2026-06-23T09:00:00+00:00","page_url":"https://stenobird.com/podcast/rapid-response-730938/300m-in-year-two-the-controversy-came-free-with-david-protein-s-peter-rahal","show_page_url":"https://stenobird.com/podcast/rapid-response-730938","url":"https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/b4615e2b-6e3f-4e27-bbdf-f3d874d40753.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/tracking.swap.fm/track/7G0M4p2bOLP0mP50O3CD/rss.art19.com/episodes/b4615e2b-6e3f-4e27-bbdf-f3d874d40753.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. Rahal also revisits his $600 million sale of RXBar to Kellogg and what he learned about keeping your edge after a defining win. Visit the Rapid Response website here:  https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Fou…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1243,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/rapid-response-730938/episodes/300m-in-year-two-the-controversy-came-free-with-david-protein-s-peter-rahal/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/rapid-response-730938/300m-in-year-two-the-controversy-came-free-with-david-protein-s-peter-rahal.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}