{"podcast":{"title":"Radical Disruption","slug":"radical-disruption-6017787","podcast_index_feed_id":6017787,"rss_url":"https://feeds.captivate.fm/radical-disruption/","website_url":"https://myanichol.com","image_url":"https://artwork.captivate.fm/74f3a618-c4b5-4506-931b-4cac19d3c77f/cover-art-final.jpg","author":"Mya Nichol","episode_count":153,"summary":"Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!","last_synced_at":"2026-07-21T16:18:38.116772+00:00","page_url":"https://stenobird.com/podcast/radical-disruption-6017787"},"episode":{"title":"125. Use this to know what offer(s) to sell in 2026","slug":"125-use-this-to-know-what-offer-s-to-sell-in-2026","published_at":"2026-01-13T07:00:00+00:00","page_url":"https://stenobird.com/podcast/radical-disruption-6017787/125-use-this-to-know-what-offer-s-to-sell-in-2026","show_page_url":"https://stenobird.com/podcast/radical-disruption-6017787","url":"https://myanichol.com/2026/01/13/what-offers-to-sell-in-2026/","audio_url":"https://episodes.captivate.fm/episode/21adbb0d-f001-4426-960c-4029875930a1.mp3","summary":"In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If your brain is already telling you this can’t possibly work, that reaction is exactly why this episode matters. I walk through how applying this rule to your offers, marketing, and customers can completely change the way you approach your business—and help you scale faster in 2026. What you'll learn Why our brains crave complexity and resist simple strategies How I realized that 80% of my revenue was coming from just 20% of my offers Why marketing multiple offers at the same time is usually holding you back What I actually recommend focusing on in your stories, emails, funnels, and ads How the 80/20 rule applies to your customer base, not just your offers Why repetition is necessary for growth, not something to avoid How simplifying your focus removes fluff and creates real momentum If you’re juggling too many offers, feeling scattered in your marketing, or constantly convincing yourself you need to switch things up, this episode will help you simplify, refocus, and double down on what’s already working. Resources & Links: Scalability Overflow Mastermind Kajabi 30-day free trial + 2 bonuses 150 Free Hooks IG University 30 Days of Manychat Pro FREE Learn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Watch this episode on YouTube Read this episode in blog format here More about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are y…","meta_description":"In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If…","key_points":[],"chapters":[],"topics":[],"duration_seconds":515,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/radical-disruption-6017787/episodes/125-use-this-to-know-what-offer-s-to-sell-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/radical-disruption-6017787/125-use-this-to-know-what-offer-s-to-sell-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}