{"podcast":{"title":"Radical Disruption","slug":"radical-disruption-6017787","podcast_index_feed_id":6017787,"rss_url":"https://feeds.captivate.fm/radical-disruption/","website_url":"https://myanichol.com","image_url":"https://artwork.captivate.fm/74f3a618-c4b5-4506-931b-4cac19d3c77f/cover-art-final.jpg","author":"Mya Nichol","episode_count":153,"summary":"Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!","last_synced_at":"2026-07-21T16:18:38.116772+00:00","page_url":"https://stenobird.com/podcast/radical-disruption-6017787"},"episode":{"title":"123. Black Friday: major success or epic fail?","slug":"123-black-friday-major-success-or-epic-fail","published_at":"2025-12-30T07:00:00+00:00","page_url":"https://stenobird.com/podcast/radical-disruption-6017787/123-black-friday-major-success-or-epic-fail","show_page_url":"https://stenobird.com/podcast/radical-disruption-6017787","url":"https://myanichol.com/2025/12/30/black-friday-major-success-or-epic-fail/","audio_url":"https://episodes.captivate.fm/episode/240b8fc7-2c04-4a8d-a44b-ce6ffcf22536.mp3","summary":"In today's episode, I’m recapping my 2025 Black Friday and Cyber Monday sales and pulling back the curtain on what really happened. After three years of running highly successful six-figure Black Friday seasons, I decided to try a completely different approach this year. I walk through how I structured the sale, the numbers behind it, the disappointment I felt when results didn’t meet expectations, and the biggest lesson I’m carrying into 2026: simplicity wins. What You'll Learn How I used to run Black Friday and Cyber Monday—and how 2025 was intentionally different The structure of my five-day deals, Cyber Monday pivot, and overall November strategy Revenue breakdowns, customer data, and why I don’t count contracted revenue The emotional reality of missing a major sales goal after months of preparation What I learned about overcomplicating sales and why simple strategies scale better How this experience is shaping my Black Friday plans for 2026 Resources & Links: Kajabi 30-day free trial + 2 bonuses 150 Free Hooks List Building 101 Manychat IG University Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Now on YouTube Related Episodes: Episode #: Title Episode #: Title Episode #: Title More about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the…","meta_description":"In today's episode, I’m recapping my 2025 Black Friday and Cyber Monday sales and pulling back the curtain on what really happened. After three years of r…","key_points":[],"chapters":[],"topics":[],"duration_seconds":939,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/radical-disruption-6017787/episodes/123-black-friday-major-success-or-epic-fail/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/radical-disruption-6017787/123-black-friday-major-success-or-epic-fail.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}