{"podcast":{"title":"R2Kast - People in Food and Farming/All In","slug":"r2kast-people-in-food-and-farming-all-in-6734636","podcast_index_feed_id":6734636,"rss_url":"https://feeds.acast.com/public/shows/65885e0cfa5a340016e3e287","website_url":"https://Facebook.com/RURAL2KITCHEN/","image_url":"https://assets.pippa.io/shows/65885e0cfa5a340016e3e287/1764772431493-95ca55a0-ea3b-4956-9c99-8c79411c3bc9.jpeg","author":"Wallace Currie","episode_count":467,"summary":"Brought to you from Rural2Kitchen. The podcast where agricultural minds open up. Sponsored primarily by Howden Rural Insurance as well as the Scottish Farmer Follow us on all platforms here - https://linktr.ee/rural2kitchen To get in touch email rural2kitchen@gmail.com Complete this survey to help out the show! Thank you so much - https://docs.google.com/forms/d/e/1FAIpQLSeBDRnGerPw2w-nNBT6st4wCI2ldi4OZPrIIrJ-_rsRWCKq1A/viewform?usp=sf_link Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-14T08:19:23.897985+00:00","page_url":"https://stenobird.com/podcast/r2kast-people-in-food-and-farming-all-in-6734636"},"episode":{"title":"R2Kast 429 – Kate Pocock on recruitment, marketing and building careers in agriculture","slug":"r2kast-429-kate-pocock-on-recruitment-marketing-and-building-careers-in-agriculture","published_at":"2026-06-19T18:00:00+00:00","page_url":"https://stenobird.com/podcast/r2kast-people-in-food-and-farming-all-in-6734636/r2kast-429-kate-pocock-on-recruitment-marketing-and-building-careers-in-agriculture","show_page_url":"https://stenobird.com/podcast/r2kast-people-in-food-and-farming-all-in-6734636","url":"https://shows.acast.com/r2kast/episodes/r2kast-429-kate-pocock-on-recruitment-marketing-and-building","audio_url":"https://sphinx.acast.com/p/open/s/65885e0cfa5a340016e3e287/e/6a195e9dda0413146c60c0ce/media.mp3","summary":"Today I had Kate on the R2Kast 🎙️ Kate is Marketing Director at Cultura Connect and works at the heart of agricultural recruitment, helping connect businesses with the people they need while championing careers across the sector. 🌾 We spoke about growing up on a dairy farm, studying Agricultural Economics at Reading and how her career took her through PR, events, retail and marketing before eventually leading into recruitment. It was a really interesting conversation about how varied agricultural careers can be and how often the path you end up on isn’t the one you originally planned. 🍎   A big part of the discussion focused on recruitment and the importance of understanding people rather than simply matching CVs to job descriptions. We talked about transferable skills, employer reputation, attracting talent into agriculture and why the industry needs to stay open to people coming in from different backgrounds and sectors. 🌍 We also chatted about running a farm alongside a business, rearing Wagyu cattle, setting up a farm shop and butchery, building a company with her husband Hugh and how marketing continues to evolve as new platforms and technologies emerge. Enjoy! 🙂 Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Today I had Kate on the R2Kast 🎙️ Kate is Marketing Director at Cultura Connect and works at the heart of agricultural recruitment, helping connect busine…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3615,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/r2kast-people-in-food-and-farming-all-in-6734636/episodes/r2kast-429-kate-pocock-on-recruitment-marketing-and-building-careers-in-agriculture/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/r2kast-people-in-food-and-farming-all-in-6734636/r2kast-429-kate-pocock-on-recruitment-marketing-and-building-careers-in-agriculture.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}