{"podcast":{"title":"Purpose + Profit Podcast","slug":"purpose-profit-podcast-6703831","podcast_index_feed_id":6703831,"rss_url":"https://rss.buzzsprout.com/2517811.rss","website_url":"https://www.jessicasato.com","image_url":"https://storage.buzzsprout.com/a83p4kggvwev9lf5vf51u2866b4d?.jpg","author":"Jessica Sato","episode_count":81,"summary":"Purpose + Profit is a podcast for impact-driven women leaders navigating the real decisions behind meaningful work. Hosted by Jess Sato, strategic advisor and decision architect, the show explores what it actually takes to build businesses and careers that align profit with responsibility, integrity, and long-term impact. Through thoughtful conversations and grounded reflections, each episode invites you to slow the moment down, think clearly, and lead in a way you can stand behind.","last_synced_at":"2026-06-17T02:18:53.710252+00:00","page_url":"https://stenobird.com/podcast/purpose-profit-podcast-6703831"},"episode":{"title":"Why I Don't Start With Identity Work... And What I Do Instead","slug":"why-i-don-t-start-with-identity-work-and-what-i-do-instead","published_at":"2026-04-27T20:00:00+00:00","page_url":"https://stenobird.com/podcast/purpose-profit-podcast-6703831/why-i-don-t-start-with-identity-work-and-what-i-do-instead","show_page_url":"https://stenobird.com/podcast/purpose-profit-podcast-6703831","url":"https://www.buzzsprout.com/2517811/episodes/19085852-why-i-don-t-start-with-identity-work-and-what-i-do-instead.mp3","audio_url":"https://www.buzzsprout.com/2517811/episodes/19085852-why-i-don-t-start-with-identity-work-and-what-i-do-instead.mp3","summary":"Jess Sato revisits the “watershed idea” and pushes back on the common entrepreneurial narrative that feeling stuck means you need an identity shift before results can follow. Drawing on more than two decades of work with accomplished women, she argues that many aren’t lacking ambition or capability; they’re wrestling with an unresolved, conviction-driven idea that keeps resurfacing and is hard to name without disrupting a profitable business. She explains that confidence, authorit...","meta_description":"Jess Sato revisits the “watershed idea” and pushes back on the common entrepreneurial narrative that feeling stuck means you need an identity shift before…","key_points":[],"chapters":[],"topics":[],"duration_seconds":860,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/purpose-profit-podcast-6703831/episodes/why-i-don-t-start-with-identity-work-and-what-i-do-instead/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/purpose-profit-podcast-6703831/why-i-don-t-start-with-identity-work-and-what-i-do-instead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}