{"podcast":{"title":"Prospect Research #Chatbytes","slug":"prospect-research-chatbytes-1773","podcast_index_feed_id":1773,"rss_url":"https://prorinstitute.libsyn.com/rss","website_url":"http://www.prospectresearchinstitute.org/chatbytes/","image_url":"https://static.libsyn.com/p/assets/3/0/7/c/307cea361f1ab60440be95ea3302a6a1/Chatbytes_Image1400x1400.jpg","author":"Prospect Research Institute","episode_count":143,"summary":"Prospect research professionals share their stories, tips, and commentary on topics that affect our fundraising work and our lives. We also sneak in guests from outside our field to shake up our perspective on fundraising and prospect research.","last_synced_at":"2026-07-07T00:17:45.749233+00:00","page_url":"https://stenobird.com/podcast/prospect-research-chatbytes-1773"},"episode":{"title":"142: Tricia Marsherall on Clean Data, Clear Strategy, and How Donor Databases Really Work","slug":"142-tricia-marsherall-on-clean-data-clear-strategy-and-how-donor-databases-really-work","published_at":"2026-06-01T12:00:00+00:00","page_url":"https://stenobird.com/podcast/prospect-research-chatbytes-1773/142-tricia-marsherall-on-clean-data-clear-strategy-and-how-donor-databases-really-work","show_page_url":"https://stenobird.com/podcast/prospect-research-chatbytes-1773","url":"https://prorinstitute.libsyn.com/142-tricia-marsherall-on-clean-data-clear-strategy-and-how-donor-databases-really-work","audio_url":"https://traffic.libsyn.com/secure/prorinstitute/CB142-MarsherallTricia-Assembly_final.mp3?dest-id=256174","summary":"Tricia Marsherall, founder of Donor Database Experts, has seen it all: nonprofits convinced their database is broken, teams without a shared definition of \"major gift,\" and the costly mistake of switching systems to solve a strategy problem. In this episode, she shares what thriving fundraising operations actually look like — and the preventative care every nonprofit needs. Resources Mentioned Connect with Tricia on LinkedIn Donor Database Experts | Knowledge Hub Good to Great: Why Some Companies Make the Leap...and Others Don't | Jim Collins Read More on the Learning Edge Blog","meta_description":"Tricia Marsherall, founder of Donor Database Experts, has seen it all: nonprofits convinced their database is broken, teams without a shared definition of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1188,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/prospect-research-chatbytes-1773/episodes/142-tricia-marsherall-on-clean-data-clear-strategy-and-how-donor-databases-really-work/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/prospect-research-chatbytes-1773/142-tricia-marsherall-on-clean-data-clear-strategy-and-how-donor-databases-really-work.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}