{"podcast":{"title":"Proof to Product","slug":"proof-to-product-615543","podcast_index_feed_id":615543,"rss_url":"https://feeds.captivate.fm/proof-to-product/","website_url":"http://www.prooftoproduct.com","image_url":"https://artwork.captivate.fm/58c71df0-7c6d-4f17-af12-d54cf32a663f/tsbc-podcast-keyart-katie-rev-01.png","author":"Katie Hunt","episode_count":548,"summary":"Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing ove…","last_synced_at":"2026-07-28T20:20:43.474587+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543"},"episode":{"title":"447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic","slug":"447-embracing-change-in-business-what-it-s-like-to-close-your-retail-shop-with-audrey-woollen-urbanic","published_at":"2026-06-23T10:00:00+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543/447-embracing-change-in-business-what-it-s-like-to-close-your-retail-shop-with-audrey-woollen-urbanic","show_page_url":"https://stenobird.com/podcast/proof-to-product-615543","url":"http://www.prooftoproduct.com","audio_url":"https://episodes.captivate.fm/episode/923296b6-9447-4a41-815d-3e120bc5e490.mp3","summary":"This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago, Audrey decided to close her retail shop and we'll talk about that today. Audrey opens up about the difficult decision it was to close after being open for nearly two decades. We talk about the challenges and emotions of stepping away from something that you've built from the ground up. We talk about hustle culture ane the process of rediscovering creativity and purpose outside of traditional business models. We also talk about what she does and does not miss about running an in-person store, the pressures of being responsible for a large payroll, and the power of pausing to reflect on what you really want in both life and business. Friends, if you are grappling with any sort of change, if you're feeling stuck or questioning your next move, then I really feel like this episode is kind of a permission slip to follow your intuition and to honor your evolving needs and really kind of just explore what's possible when you give yourself the space to grow. This episode is brought to you by our Proof to Product LABS coaching program . We are doing something new coming up in LABS in July, it’s called CEO Week. We're going to help you lock in your focus for Q3 and give you the steps you need to take immediate action on things that really have been requiring your attention for a while. We're going to push your business to the next level and we’d love to have you join us. We start in mid-July! REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/447 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp","meta_description":"This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1958,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/proof-to-product-615543/episodes/447-embracing-change-in-business-what-it-s-like-to-close-your-retail-shop-with-audrey-woollen-urbanic/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/proof-to-product-615543/447-embracing-change-in-business-what-it-s-like-to-close-your-retail-shop-with-audrey-woollen-urbanic.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}