{"podcast":{"title":"Proof to Product","slug":"proof-to-product-615543","podcast_index_feed_id":615543,"rss_url":"https://feeds.captivate.fm/proof-to-product/","website_url":"http://www.prooftoproduct.com","image_url":"https://artwork.captivate.fm/58c71df0-7c6d-4f17-af12-d54cf32a663f/tsbc-podcast-keyart-katie-rev-01.png","author":"Katie Hunt","episode_count":548,"summary":"Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing ove…","last_synced_at":"2026-07-28T20:20:43.474587+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543"},"episode":{"title":"446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press","slug":"446-how-to-have-a-successful-first-wholesale-trade-show-with-karen-sawyer-meehan-pier-six-press","published_at":"2026-06-16T10:00:00+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543/446-how-to-have-a-successful-first-wholesale-trade-show-with-karen-sawyer-meehan-pier-six-press","show_page_url":"https://stenobird.com/podcast/proof-to-product-615543","url":"http://www.prooftoproduct.com","audio_url":"https://episodes.captivate.fm/episode/4b501a04-5dbd-4ca6-8c67-b45c12c185ee.mp3","summary":"Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are the right next step for your business. I'm joined by Karen Sawyer-Meehan of Pier Six Press . She is a longtime Proof to Product client, a seasoned trade show exhibitor, and also one of the co-chairs of the Noted trade show which is done through the Greeting Card Association. In this episode, we're talking about what actually makes a booth stand out on the show floor, why product cohesion matters more than having a huge product line, how buyers are making snap decisions as they walk the aisles of a trade show, and why your trade show booth needs to communicate your brand point of view within seconds. We also talk about booth setup, product placement, trade show etiquette, and how to make the most of those in person conversations without feeling like you're coming across as pushy or awkward. We also talk about how having a positive mindset when exhibiting at trade shows is absolutely critical. There's a lot of tactical advice here packed into this episode, but also a lot of perspective around what it takes to build wholesale relationships over time and how trade shows are just one step in that journey. It's an optional step, but it is one step that a lot of folks are taking and seeing success from. Whether you're actively preparing for a show right now or starting to think about whether wholesale trade shows are for your future, I think you're going to get a lot from this conversation with Karen. Today's episode is brought to you by our Is Wholesale Right for You private podcast ! This free 12-part audio series will help you decide whether wholesale is a good next step for yo…","meta_description":"Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2271,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/proof-to-product-615543/episodes/446-how-to-have-a-successful-first-wholesale-trade-show-with-karen-sawyer-meehan-pier-six-press/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/proof-to-product-615543/446-how-to-have-a-successful-first-wholesale-trade-show-with-karen-sawyer-meehan-pier-six-press.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}