{"podcast":{"title":"Proof to Product","slug":"proof-to-product-615543","podcast_index_feed_id":615543,"rss_url":"https://feeds.captivate.fm/proof-to-product/","website_url":"http://www.prooftoproduct.com","image_url":"https://artwork.captivate.fm/58c71df0-7c6d-4f17-af12-d54cf32a663f/tsbc-podcast-keyart-katie-rev-01.png","author":"Katie Hunt","episode_count":548,"summary":"Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing ove…","last_synced_at":"2026-07-28T20:20:43.474587+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543"},"episode":{"title":"445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice","slug":"445-what-indie-retailers-want-in-their-stores-right-now-with-kimberley-yurkiewicz-measure-twice","published_at":"2026-06-09T10:00:00+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543/445-what-indie-retailers-want-in-their-stores-right-now-with-kimberley-yurkiewicz-measure-twice","show_page_url":"https://stenobird.com/podcast/proof-to-product-615543","url":"http://www.prooftoproduct.com","audio_url":"https://episodes.captivate.fm/episode/9a926e28-dcd0-4830-9efa-fea84755f1fe.mp3","summary":"Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice , an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift industry. Over the years, she worked retail managing large gift shops. She had a successful career as a sales rep. She worked closely with brands behind the scenes, mentoring them as they made decisions about their product line and pricing and more. And for the last seven years, she's owned and operated her successful brick and mortar shop Measure Twice, alongside her husband. Last time we had Kimberley on the podcast was 2024 , so it has been a minute. In this episode, we are catching up about buying patterns, rising product costs, what brands are getting right and wrong when pitching stores, and why industry standards still matter. As wholesale sales strategies continue to evolve, we also get into a really important conversation about pricing. If you have been nervous about raising your wholesale prices, Kimberley shares some incredibly honest perspective from the retailer side that I think will be reassuring for a lot of you to hear. Towards the end of the episode, we also talk about what independent retailers are craving right now, specifically what she is craving. Products with personality, points of view and brands that aren't afraid to stand out in the marketplace. It was really great catching up with Kimberley and having this candid but fun conversation about her shop, the state of the industry, and more. Today's episode is brought to you by our Is Wholesale Right for You private podcast ! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be t…","meta_description":"Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice , an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2455,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/proof-to-product-615543/episodes/445-what-indie-retailers-want-in-their-stores-right-now-with-kimberley-yurkiewicz-measure-twice/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/proof-to-product-615543/445-what-indie-retailers-want-in-their-stores-right-now-with-kimberley-yurkiewicz-measure-twice.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}