{"podcast":{"title":"Proof to Product","slug":"proof-to-product-615543","podcast_index_feed_id":615543,"rss_url":"https://feeds.captivate.fm/proof-to-product/","website_url":"http://www.prooftoproduct.com","image_url":"https://artwork.captivate.fm/58c71df0-7c6d-4f17-af12-d54cf32a663f/tsbc-podcast-keyart-katie-rev-01.png","author":"Katie Hunt","episode_count":548,"summary":"Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing ove…","last_synced_at":"2026-07-28T20:20:43.474587+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543"},"episode":{"title":"439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew","slug":"439-lessons-learned-from-25-trade-shows-in-4-years-with-andrew-fegler-that-s-so-andrew","published_at":"2026-04-21T17:00:00+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543/439-lessons-learned-from-25-trade-shows-in-4-years-with-andrew-fegler-that-s-so-andrew","show_page_url":"https://stenobird.com/podcast/proof-to-product-615543","url":"http://www.prooftoproduct.com","audio_url":"https://episodes.captivate.fm/episode/727fbb2a-65f7-410b-bab4-7ef9f898e618.mp3","summary":"This week I'm chatting with Paper Camp alum Andrew Fegler, the founder of That's So Andrew . Andrew has a really interesting pathway into the stationery world. He started selling cupcakes in high school. He later built a home decor business and eventually pivoted into stationery during COVID when he realized that he wanted his work to feel more meaningful and aligned with who he is. We dive deep into what it really means to build a brand around personal values, navigating both the pull of loyal customers and the pushback from those that don't align. Andrew opens up about his experiences in a largely female-dominated stationery industry as a queer man. He discusses everything from the nuances of authentic allyship to making intentional decisions about suppliers and partnerships. Plus, with over 25 trade shows under his belt, Andrew gives us an insider look at the regional vibes, buyer dynamics at these major wholesale events, talking through lessons he's learned, financial strategies, and the impact of human connection in business. If you are building brand, navigating wholesale, or thinking about how your values show up in your business, I think you'll really enjoy this conversation Today's episode is brought to you by our Is Wholesale Right for You private podcast ! This free 12-part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series (in less than an hour), two things will be true. You'll know whether you want to pursue wholesale for your product business, and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today! SIGN UP You can view full show notes and more at http://prooftoproduct.com/439 Quick Links: Free Wholesale Audio…","meta_description":"This week I'm chatting with Paper Camp alum Andrew Fegler, the founder of That's So Andrew . Andrew has a really interesting pathway into the stationery w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2268,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/proof-to-product-615543/episodes/439-lessons-learned-from-25-trade-shows-in-4-years-with-andrew-fegler-that-s-so-andrew/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/proof-to-product-615543/439-lessons-learned-from-25-trade-shows-in-4-years-with-andrew-fegler-that-s-so-andrew.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}