{"podcast":{"title":"Proof to Product","slug":"proof-to-product-615543","podcast_index_feed_id":615543,"rss_url":"https://feeds.captivate.fm/proof-to-product/","website_url":"http://www.prooftoproduct.com","image_url":"https://artwork.captivate.fm/58c71df0-7c6d-4f17-af12-d54cf32a663f/tsbc-podcast-keyart-katie-rev-01.png","author":"Katie Hunt","episode_count":548,"summary":"Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing ove…","last_synced_at":"2026-07-28T20:20:43.474587+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543"},"episode":{"title":"438 | How To Decide What Trade Shows To Do With Karen Sawyer-Meehan & Alyson O'Connor","slug":"438-how-to-decide-what-trade-shows-to-do-with-karen-sawyer-meehan-alyson-o-connor","published_at":"2026-04-14T17:00:00+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543/438-how-to-decide-what-trade-shows-to-do-with-karen-sawyer-meehan-alyson-o-connor","show_page_url":"https://stenobird.com/podcast/proof-to-product-615543","url":"http://www.prooftoproduct.com","audio_url":"https://episodes.captivate.fm/episode/e69d9480-c86a-4761-8d91-ffa0dc781044.mp3","summary":"We just wrapped up our 47th round of Paper Camp a few weeks ago, and I am still riding high from working with this cohort. It's an intense four weeks, for me, for our coaches, for our students. But so much progress happens in a short amount of time. I love hearing about their light bulb moments, their clarity, answering their questions, and there's so much forward momentum that comes. One thing that is really important to me inside of Paper Camp is bringing in a variety of voices because there is no one singular way to build a business right? I want our students to hear directly from people who are doing this work in different ways. During our weekly coaching calls, they get to learn from shop owners, wholesalers, sales consultants, and other experts that are in the wholesale field. People who are helping to develop and are currently utilizing relevant new sales and marketing strategies, which is what we focus on in Paper Camp: wholesale sales and marketing strategies. Today on the podcast, I wanted to share a small piece of this with you. This episode is an excerpt from our coaching call in Paper Camp that was centered on exhibiting at trade shows. I asked Paper Camp alums Karen Sawyer-Meehan of Pier Six Press and Alyson O'Connor of Rust Belt Love to come and share their experiences with the class. Both are members of my Advisory Board mastermind, and between the two of them, they have done dozens of wholesale trade shows, including several this past winter. They're sharing what's working, what they experienced at the winter shows, and sharing a lot of other insight. In this snippet, you're going to hear them talk about the shows that they've participated in, how they knew they were ready to exhibit, and how they decide which trade shows are worth the investment. We k…","meta_description":"We just wrapped up our 47th round of Paper Camp a few weeks ago, and I am still riding high from working with this cohort. It's an intense four weeks, for…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1255,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/proof-to-product-615543/episodes/438-how-to-decide-what-trade-shows-to-do-with-karen-sawyer-meehan-alyson-o-connor/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/proof-to-product-615543/438-how-to-decide-what-trade-shows-to-do-with-karen-sawyer-meehan-alyson-o-connor.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}