{"podcast":{"title":"Proof to Product","slug":"proof-to-product-615543","podcast_index_feed_id":615543,"rss_url":"https://feeds.captivate.fm/proof-to-product/","website_url":"http://www.prooftoproduct.com","image_url":"https://artwork.captivate.fm/58c71df0-7c6d-4f17-af12-d54cf32a663f/tsbc-podcast-keyart-katie-rev-01.png","author":"Katie Hunt","episode_count":548,"summary":"Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing ove…","last_synced_at":"2026-07-28T20:20:43.474587+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543"},"episode":{"title":"434 | Navigating Pinterest's AI Changes & Tips for E-commerce Brands with Heather Farris, Heather Farris Co","slug":"434-navigating-pinterest-s-ai-changes-tips-for-e-commerce-brands-with-heather-farris-heather-farris-co","published_at":"2026-03-17T17:00:00+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543/434-navigating-pinterest-s-ai-changes-tips-for-e-commerce-brands-with-heather-farris-heather-farris-co","show_page_url":"https://stenobird.com/podcast/proof-to-product-615543","url":"http://www.prooftoproduct.com","audio_url":"https://episodes.captivate.fm/episode/5d3cbbe1-351c-4732-a98c-adfc4284d9d4.mp3","summary":"This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right now, especially if you sell physical products. Heather first joined me back on episode 385 where she shared some incredibly practical strategies for product-based brands that are using Pinterest to drive traffic and sales. A lot has changed since then, particularly with Pinterest rolling out more AI-driven tools and features. In this episode, Heather breaks down what's actually new, what's just a rebrand, and what product-based businesses should be paying attention to right now. We talk about tools like the new Pinterest Assistant, the growing influence of generative AI on the platform, and what all of this means for brands that make handmade or small batch products. Heather also shares how businesses can stand out when so much content online is starting to look and feel AI generated. You'll hear practical advice on getting started with Pinterest, optimizing your product listings, tapping into trends, and using the platform in a way that actually supports your sales. If you've been wondering whether Pinterest is still worth your time, or if you're adapting to all the new AI changes, this conversation will give you some clarity. Today's episode is brought to you by our Proof to Product LABS coaching program. LABS is where product-based business owners come to get support with real decisions behind growing their business. We're talking sales, marketing, operations, and just being in community with other people who understand what you're going through. Inside of LABS , we do talk about things like using Pinterest to drive direct-to-consumer sales, building out welcome sequence sequences for your emails, cleaning up your…","meta_description":"This week I'm welcoming back Pinterest marketing expert Heather Farris to the podcast for a conversation about what's really happening on Pinterest right…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1734,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/proof-to-product-615543/episodes/434-navigating-pinterest-s-ai-changes-tips-for-e-commerce-brands-with-heather-farris-heather-farris-co/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/proof-to-product-615543/434-navigating-pinterest-s-ai-changes-tips-for-e-commerce-brands-with-heather-farris-heather-farris-co.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}