{"podcast":{"title":"Proof to Product","slug":"proof-to-product-615543","podcast_index_feed_id":615543,"rss_url":"https://feeds.captivate.fm/proof-to-product/","website_url":"http://www.prooftoproduct.com","image_url":"https://artwork.captivate.fm/58c71df0-7c6d-4f17-af12-d54cf32a663f/tsbc-podcast-keyart-katie-rev-01.png","author":"Katie Hunt","episode_count":548,"summary":"Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing ove…","last_synced_at":"2026-07-28T20:20:43.474587+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543"},"episode":{"title":"429 | Fix the Wholesale Foundation Before You Scale, Case Study with Zeba Parkar, Treleaf","slug":"429-fix-the-wholesale-foundation-before-you-scale-case-study-with-zeba-parkar-treleaf","published_at":"2026-02-10T18:00:00+00:00","page_url":"https://stenobird.com/podcast/proof-to-product-615543/429-fix-the-wholesale-foundation-before-you-scale-case-study-with-zeba-parkar-treleaf","show_page_url":"https://stenobird.com/podcast/proof-to-product-615543","url":"http://www.prooftoproduct.com","audio_url":"https://episodes.captivate.fm/episode/51701ecd-ca8a-4ae2-91fb-7031a028cf63.mp3","summary":"Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf. Before we dive in, I wanted to tell you about a free workshop that I'm hosting on February 18th at 10:30am Pacific Time. This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up again and again. Usually, these patterns tie to missed opportunities, outdated strategies or even small changes that we can make to enhance our sales. I will also say the market is changing. Things are happening in the economy and in the world, and that's affecting sales and we can't be using the same playbook. In this free workshop , I'm going to talk about how you can land consistent wholesale orders without over-relying on Faire without using bad wholesale pitches or discounting. I'm going to show you what you should be doing and how you can optimize. I'm also going to tell you about our upcoming Paper Camp program which we will be opening for enrollment soon! You can RSVP for this free workshop at http://prooftoproduct.com/RSVP LINKS MENTION IN THIS EPISODE: Zeba's website | Follow on Instagram 320 | The Challenges Of Bringing A New Product To Life With with Zeba Parkar, Treleaf 388 | Leveraging Funding to Expand Your Business with Zeba Parkar, Treleaf You can view full show notes and more at http://prooftoproduct.com/429 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp","meta_description":"Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf. Before we dive in, I wanted to tell you about a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":441,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/proof-to-product-615543/episodes/429-fix-the-wholesale-foundation-before-you-scale-case-study-with-zeba-parkar-treleaf/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/proof-to-product-615543/429-fix-the-wholesale-foundation-before-you-scale-case-study-with-zeba-parkar-treleaf.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}