{"podcast":{"title":"Proof Positive","slug":"proof-positive-7769387","podcast_index_feed_id":7769387,"rss_url":"https://feeds.megaphone.fm/PODAGEN1376325340","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/888b1f84-0357-11f1-befc-ab71d1d198c5/image/70b2158e31ae217cacd060fb38c52caa.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Daniel Torres","episode_count":108,"summary":"What happens when the official story doesn't add up? Join Daniel Torres as he picks apart the cases, scandals, and mysteries that everyone else stopped asking questions about. This isn't your typical true crime podcast — it's investigative documentary work that digs into current events, historical cover-ups, and social issues that deserve a second look. Daniel spent eight years as a freelance journalist chasing down everything from small-town corruption to corporate whistleblowers. He started this podcast because the best stories always had too many layers for a newspaper article. Now he's using that same dogged reporting to unpack the investigations that matter, the ones that got buried, and the ones that are still happening right now. Each episode is a deep dive into real documentation — court filings, leaked memos, forgotten archives. You'll hear the actual evidence, not just opinions about it. Daniel breaks down complex cases so you can understand what really went down and why it matters today. Sometimes he even convinces his neighbors to share their weird hobbies, which honestly makes for surprisingly good radio. Ready to question everything you thought you knew? Follow Proof…","last_synced_at":"2026-07-27T18:19:49.347648+00:00","page_url":"https://stenobird.com/podcast/proof-positive-7769387"},"episode":{"title":"How McDonald's Kiosks Use Psychology to Make You Spend $2.1 Billion More","slug":"how-mcdonald-s-kiosks-use-psychology-to-make-you-spend-2-1-billion-more","published_at":"2026-07-26T17:21:00+00:00","page_url":"https://stenobird.com/podcast/proof-positive-7769387/how-mcdonald-s-kiosks-use-psychology-to-make-you-spend-2-1-billion-more","show_page_url":"https://stenobird.com/podcast/proof-positive-7769387","url":"https://traffic.megaphone.fm/PODAGEN2398890159.mp3?updated=1776260313","audio_url":"https://traffic.megaphone.fm/PODAGEN2398890159.mp3?updated=1776260313","summary":"You know those McDonald's kiosks that replaced half the cashiers? They're not just about cutting labor costs. In this episode, Daniel Torres reveals how these machines use sneaky psychology tricks to extract an extra $2.1 billion from customers - and once you hear these techniques, you'll spot them everywhere. 🎯 What You'll Learn: • Why showing expensive items first makes you spend 20% more (it's called anchoring bias) • The \"drip pricing\" trick that hides your total until checkout - and how it works on your brain • Real numbers: how McDonald's boosted average orders by 15-25% with zero menu changes • The psychology behind why we trust machines more than humans when ordering food 👤 Perfect for: anyone who's ever wondered why they spent more than planned at a restaurant, store, or online checkout - these tricks are used everywhere. 📍 Chapters: [00:00] Daniel Torres introduces the $2.1 billion kiosk mystery [02:15] The anchoring bias trick: why expensive items appear first [04:30] Drip pricing psychology and why your total stays hidden [06:45] Real McDonald's data: 20% spending increase explained [08:30] How digital interfaces change our buying behavior [10:15] Where else you'll find these same psychological triggers McDonald's didn't accidentally stumble into billions in extra revenue. Every button placement, every menu sequence, every visual element was designed to make you spend more. But here's the thing - once you understand how these systems work, you can't unsee them. You'll start noticing the same tricks at grocery stores, gas stations, even streaming services. 🔔 Never miss an episode: Follow Proof Positive on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily - your next favorite insight is one tap away. 🔍 Topics: McDonald's psychology,…","meta_description":"You know those McDonald's kiosks that replaced half the cashiers? They're not just about cutting labor costs. In this episode, Daniel Torres reveals how t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":752,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/proof-positive-7769387/episodes/how-mcdonald-s-kiosks-use-psychology-to-make-you-spend-2-1-billion-more/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/proof-positive-7769387/how-mcdonald-s-kiosks-use-psychology-to-make-you-spend-2-1-billion-more.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}