{"podcast":{"title":"Profitable Web Designer with Shannon Mattern","slug":"profitable-web-designer-with-shannon-mattern-5653180","podcast_index_feed_id":5653180,"rss_url":"https://feeds.megaphone.fm/profitablewebdesign","website_url":"https://webdesigneracademy.com/podcast","image_url":"https://megaphone.imgix.net/podcasts/fbf17bac-24cc-11ed-8835-8fa718f7b5cf/image/c8951bc105626a6ef1f58729a7ba2049.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Shannon Mattern","episode_count":224,"summary":"Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal","last_synced_at":"2026-07-22T18:21:48.646350+00:00","page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180"},"episode":{"title":"Web Designer Tip: How To Solve Your Biggest Web Design Content Problem","slug":"web-designer-tip-how-to-solve-your-biggest-web-design-content-problem","published_at":"2026-07-10T09:00:00+00:00","page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/web-designer-tip-how-to-solve-your-biggest-web-design-content-problem","show_page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180","url":"https://webdesigneracademy.com/profitable-web-designer-podcast/","audio_url":"https://traffic.megaphone.fm/SAS7565256818.mp3","summary":"Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template Have you ever had to wait on a client’s photos to finish your web design projects? Like, you've done everything else... the strategy, the copy, the layout... and then you're just stuck, waiting for your client’s photo shoot, waiting for the photographer to get the photos processes, for the client to choose them, and then when you finally do get them - you don’t even have the sizes or orientations you need to make your designs work? Or the vibe is just all wrong?  But what if you could just create the photos yourself - AI portraits, brand photo shoots, the whole thing - and turn it into a profitable add-on service that makes your projects move faster AND gives your clients better images than they'd ever get from a traditional photo shoot? In this episode, I talk with Diane Whiddon, founder of AI Designer’s Academy, about how web designers can add AI portrait and brand photo shoot services to their offerings.  We dig into how to price these services, the ethics of AI imagery, why clients ask for more wrinkles (not fewer), and what Diane calls \"visual claims\" - using AI images strategically so your clients' websites build trust and convert before a word is read. What You'll Learn: How to add AI headshots ($600/package) and brand photo shoots ($3,300) to your web design services Why 90% of clients say yes to headshots when you ask at the end of a discovery call The ethical framework Diane teaches inside AI Designers Academy (what you can and can't do) Who is actually buying AI imagery - including clients who can't be served any other way How \"visual claims\" let designers use…","meta_description":"Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ht…","key_points":[],"chapters":[],"topics":[],"duration_seconds":278,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/profitable-web-designer-with-shannon-mattern-5653180/episodes/web-designer-tip-how-to-solve-your-biggest-web-design-content-problem/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/web-designer-tip-how-to-solve-your-biggest-web-design-content-problem.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}