{"podcast":{"title":"Profitable Web Designer with Shannon Mattern","slug":"profitable-web-designer-with-shannon-mattern-5653180","podcast_index_feed_id":5653180,"rss_url":"https://feeds.megaphone.fm/profitablewebdesign","website_url":"https://webdesigneracademy.com/podcast","image_url":"https://megaphone.imgix.net/podcasts/fbf17bac-24cc-11ed-8835-8fa718f7b5cf/image/c8951bc105626a6ef1f58729a7ba2049.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Shannon Mattern","episode_count":224,"summary":"Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal","last_synced_at":"2026-07-22T18:21:48.646350+00:00","page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180"},"episode":{"title":"The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya EP 199","slug":"the-sneaky-word-sabotaging-your-web-design-business-with-aiza-cheung-of-studio-coya-ep-199","published_at":"2026-06-17T09:00:00+00:00","page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/the-sneaky-word-sabotaging-your-web-design-business-with-aiza-cheung-of-studio-coya-ep-199","show_page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180","url":"https://webdesigneracademy.com/profitable-web-designer-podcast/","audio_url":"https://traffic.megaphone.fm/SAS6910245321.mp3","summary":"Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: webdesigneracademy.com/proposal Episode 199: The Sneaky Word Sabotaging Your Web Design Business with Aiza Cheung of Studio Coya In this episode, I'm joined by brand designer Aiza Cheung of Studio Coya - a branding studio specializing in turning signature offers into recognizable, sellable brands. Aiza shares the time she almost abandoned the exact offer her clients loved most because she thought she should be doing something bigger. We talk about the 'should' trap, her pricing evolution, how she structures her business around travel and flexibility, and the mindset blocks that keep capable service providers from showing up fully. What You'll Learn: Why 'should' is one of the most dangerous words in your business - and how to spot it What it looks like to design your business around the life you actually want Taking your foot off the brake: the mindset work underneath the business strategy Resources Mentioned: Studio Coya: https://studiocoya.com/ Aiza on Instagram: @studiocoya Nourish Your Brand Podcast by Aiza Cheung - search on your podcast app Next Level Mastermind: webdesigneracademy.com/next-level-mastermind Related Episodes: Episode 191: How To Choose the Right Web Design Business Model - https://webdesigneracademy.com/how-to-choose-the-right-web-design-business-model/ Episode 189: How To Price Custom Web Design Projects with Shannon Mattern - https://webdesigneracademy.com/how-to-price-custom-web-design-projects-with-shannon-mattern/ About the Guest Aiza Cheung is the brand chef and designer behind Studio Coya, a branding studio with a food-themed twist. She specializes in branding signature offers for high-achie…","meta_description":"Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: we…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3500,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/profitable-web-designer-with-shannon-mattern-5653180/episodes/the-sneaky-word-sabotaging-your-web-design-business-with-aiza-cheung-of-studio-coya-ep-199/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/the-sneaky-word-sabotaging-your-web-design-business-with-aiza-cheung-of-studio-coya-ep-199.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}