{"podcast":{"title":"Profitable Web Designer with Shannon Mattern","slug":"profitable-web-designer-with-shannon-mattern-5653180","podcast_index_feed_id":5653180,"rss_url":"https://feeds.megaphone.fm/profitablewebdesign","website_url":"https://webdesigneracademy.com/podcast","image_url":"https://megaphone.imgix.net/podcasts/fbf17bac-24cc-11ed-8835-8fa718f7b5cf/image/c8951bc105626a6ef1f58729a7ba2049.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Shannon Mattern","episode_count":224,"summary":"Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal","last_synced_at":"2026-07-22T18:21:48.646350+00:00","page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180"},"episode":{"title":"Building Visual Trust in an Artificial World with Pippa Tanko EP 197","slug":"building-visual-trust-in-an-artificial-world-with-pippa-tanko-ep-197","published_at":"2026-06-03T09:00:00+00:00","page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/building-visual-trust-in-an-artificial-world-with-pippa-tanko-ep-197","show_page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180","url":"https://webdesigneracademy.com/profitable-web-designer-podcast/","audio_url":"https://traffic.megaphone.fm/SAS5528568458.mp3","summary":"Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templates, strategic frameworks, and design-systems methodology so you can work smarter and make more in less time. Get access to 20 conversion-structured website templates, 600+ strategic design assets, homepage and sales page formulas, and an AI assistant trained to help you build results-driven websites faster. 🎁 My listeners get their first month FREE with code SHANNON at ⁠⁠https://webdesigneranthology.com/podcast⁠⁠ ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── Building Visual Trust in an Artificial World with Pippa Tanko Your visuals are always telling a story. In Episode 197, visual storyteller and personal brand strategist Pippa Tanko joins Shannon to talk about why web designers' websites often fail to convert - and why the answer has almost nothing to do with the portfolio. Pippa managed brand photography and imagery for Harrods before building her own business helping creative entrepreneurs build personal brands that feel visible, genuine, and aligned. She breaks down how trust is built (or broken) in milliseconds through imagery, what hiding behind stock photos and a portfolio is costing you, and how brand photography can shift your mindset as much as your marketing. If any of this resonates, this episode is the one to listen to. What You'll Learn: How your visuals communicate trust before a single word is read What stock photos and the word \"we\" are signaling to clients What authentic, trust-building brand…","meta_description":"Sponsored by ⁠⁠Web Designer Anthology⁠⁠ Stop building from scratch on every project. ⁠⁠Web Designer Anthology⁠⁠ gives you conversion-focused website templ…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3214,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/profitable-web-designer-with-shannon-mattern-5653180/episodes/building-visual-trust-in-an-artificial-world-with-pippa-tanko-ep-197/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/building-visual-trust-in-an-artificial-world-with-pippa-tanko-ep-197.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}