{"podcast":{"title":"Profit by Design","slug":"profit-by-design-984581","podcast_index_feed_id":984581,"rss_url":"https://feeds.captivate.fm/profit-by-design/","website_url":"http://www.tapthepotential.com","image_url":"https://artwork.captivate.fm/279ca741-8722-4002-baa6-251513c8bcd8/ttp-profit-by-design-thumbnail-and-logo-4-1.png","author":"Dr. Sabrina Starling","episode_count":407,"summary":"You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/profit-by-design-984581"},"episode":{"title":"377: How to Raise Prices Without Losing Customers (Business Owner Strategies That Work)","slug":"377-how-to-raise-prices-without-losing-customers-business-owner-strategies-that-work","published_at":"2025-11-27T07:00:00+00:00","page_url":"https://stenobird.com/podcast/profit-by-design-984581/377-how-to-raise-prices-without-losing-customers-business-owner-strategies-that-work","show_page_url":"https://stenobird.com/podcast/profit-by-design-984581","url":"http://www.tapthepotential.com","audio_url":"https://episodes.captivate.fm/episode/8d823c9c-7594-4835-9d58-c45b4a3ff153.mp3","summary":"Are you struggling to raise your prices because you are afraid of losing clients? You are not alone! In this episode, Melissa Kay and Dr. Sabrina Starling explore specific strategies to increase your rates while keeping your best clients satisfied confidently. You’ll learn the mindset shifts that make price increases feel natural and justified, how to communicate price charges without losing trust, and proven strategies business owners use to raise rates and grow profits. Stop leaving money on the table and start charging what you’re worth—without fear.  Profit by Design is a Tap the Potential production.  Show Highlights: Mindset shifts around price increases that protect your margins AND your team Steps to establish a framework for regular price increases: Work with your ideal clients only. Understand the 80/20 rule. Keep clients who realize and appreciate the value of your services. 75% of our clients stay with us for 3+ years! Focusing on what your top clients need and what they appreciate about your business Tying your price increase to the value you are delivering to the top 20% of your customers Identify your top clients before spending your marketing dollars!  Outcomes you can expect from implementing the Tap the Potential Solution Advice to keep your business from consuming more of your life Confidence to charge appropriately Making your business unique Ready to raise your prices with proven strategies that will make your business sustainably profitable? Help is available! We have a tool, the Better Business Better Life Assessment , that provides step-by-step guidance. Resources: Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!  Ma…","meta_description":"Are you struggling to raise your prices because you are afraid of losing clients? You are not alone! In this episode, Melissa Kay and Dr. Sabrina Starling…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1467,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/profit-by-design-984581/episodes/377-how-to-raise-prices-without-losing-customers-business-owner-strategies-that-work/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/profit-by-design-984581/377-how-to-raise-prices-without-losing-customers-business-owner-strategies-that-work.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}