{"podcast":{"title":"Prof G Markets","slug":"prof-g-markets-6899881","podcast_index_feed_id":6899881,"rss_url":"https://feeds.megaphone.fm/profgmarkets","website_url":"https://podcasts.voxmedia.com/show/prof-g-markets","image_url":"https://megaphone.imgix.net/podcasts/54663ef8-fc08-11ee-a810-5fc7d9606929/image/2dae8d68a17a5cb7298ee425a525ef19.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Prof G Media & Vox Media","episode_count":377,"summary":"Prof G Markets is your daily briefing on the news moving markets — from earnings and geopolitics, to Big Tech and AI. Hosted by Scott Galloway and Ed Elson, we cut through the noise with no-BS analysis. Tune in to understand what's happening, why it matters, and how to stay ahead. Fast takes. Clear insights. No jargon — just signal. Have a question or comment for us? Reach out to markets@profgmedia.com. Part of the Vox Media Podcast Network.","last_synced_at":"2026-07-24T16:18:42.544506+00:00","page_url":"https://stenobird.com/podcast/prof-g-markets-6899881"},"episode":{"title":"How Influencers Hijacked The Consumer Economy","slug":"how-influencers-hijacked-the-consumer-economy","published_at":"2026-06-10T08:15:00+00:00","page_url":"https://stenobird.com/podcast/prof-g-markets-6899881/how-influencers-hijacked-the-consumer-economy","show_page_url":"https://stenobird.com/podcast/prof-g-markets-6899881","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP4607436063.mp3?updated=1781054558","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/mgln.ai/e/257/traffic.megaphone.fm/VMP4607436063.mp3?updated=1781054558","summary":"Ed Elson is joined by Rachel Karten and Allison Schrager to explore how influencers became the dominant force in the consumer economy. They discuss why young people are so interested in viral products, how social media is accelerating “winner-take-all\" dynamics, and whether going viral is a sustainable growth strategy for businesses. Rachel Karten is the author of the Link in Bio newsletter. Allison Schrager is a senior fellow at the Manhattan Institute and columnist for Bloomberg. Subscribe to the Prof G Markets Youtube Channel Check out our latest Prof G Markets newsletter Follow Prof G Markets on Instagram Follow Ed on Instagram, X and Substack Follow Scott on Instagram Send us your questions or comments by emailing Markets@profgmedia.com Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"Ed Elson is joined by Rachel Karten and Allison Schrager to explore how influencers became the dominant force in the consumer economy. They discuss why yo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1867,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/prof-g-markets-6899881/episodes/how-influencers-hijacked-the-consumer-economy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/prof-g-markets-6899881/how-influencers-hijacked-the-consumer-economy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}