{"podcast":{"title":"Products of Change: From Intent to Impact","slug":"products-of-change-from-intent-to-impact-7695438","podcast_index_feed_id":7695438,"rss_url":"https://api.riverside.fm/hosting/sIf74Bwv.rss","website_url":"www.productsofchange.com","image_url":"https://hosting-media.riverside.com/media/podcasts/724300fc-63f3-4452-8158-10b64039e466/logos/6e3e7915-bbef-4346-a2b9-304b83365bee.png","author":"Nicola Webster","episode_count":7,"summary":"The Products of Change podcast explores what it really takes to change an industry – through honest conversations with the leaders building the systems that will shape a better future. Over the last five years, the brand, licensing and retail industry has been on one of the most significant transformation journeys in its history. What once felt like a niche sustainability conversation has become central to how businesses design, source, manufacture and grow. This podcast is about capturing that journey – honestly, openly, and from the people who have helped shape it. We’ll be looking back at what’s worked, what hasn’t, and the decisions that have defined this moment in time. And just as importantly, we’ll be looking forward – to the next five years, and what it will take to build an industry that is fit for the future. Hosted by Helena Mansell-Stopher, Founder and CEO of Products of Change, each episode will hear from a leader shaping the future of our industry. Products of Change (POC) is a global, non-profit membership organisation bringing the brand and licensing industry together to turn ambition into action. As a community, we are developing the tools, knowledge and infrastru…","last_synced_at":"2026-06-19T10:23:26.671668+00:00","page_url":"https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438"},"episode":{"title":"Culture, Creativity & Responsibility","slug":"culture-creativity-responsibility","published_at":"2026-06-18T23:13:09+00:00","page_url":"https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438/culture-creativity-responsibility","show_page_url":"https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438","url":"https://api.riverside.com/hosting-analytics/media/61757e52bd604e5a2cf3055c7d883dcd85e77c99952acdd0c51f8b1c16e18126/eyJlcGlzb2RlSWQiOiI1NjRlNDI0MC04NjYwLTQyYWQtODBkOS05MzFiYTBjMGEzZTMiLCJwb2RjYXN0SWQiOiI3MjQzMDBmYy02M2YzLTQ0NTItODE1OC0xMGI2NDAzOWU0NjYiLCJhY2NvdW50SWQiOiI2OTVkMjIxZjQ4OGI0MjJkZTZhZDBhN2YiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzNDc0OWEyZmUyZGM1YTg1NTE0ZmRlL2hlbGVuYXMtc3R1ZGlvLU9wQVFHLWNvbXBvc2VyLTIwMjYtNi0xOV9fMC00My0zOC5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/61757e52bd604e5a2cf3055c7d883dcd85e77c99952acdd0c51f8b1c16e18126/eyJlcGlzb2RlSWQiOiI1NjRlNDI0MC04NjYwLTQyYWQtODBkOS05MzFiYTBjMGEzZTMiLCJwb2RjYXN0SWQiOiI3MjQzMDBmYy02M2YzLTQ0NTItODE1OC0xMGI2NDAzOWU0NjYiLCJhY2NvdW50SWQiOiI2OTVkMjIxZjQ4OGI0MjJkZTZhZDBhN2YiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzNDc0OWEyZmUyZGM1YTg1NTE0ZmRlL2hlbGVuYXMtc3R1ZGlvLU9wQVFHLWNvbXBvc2VyLTIwMjYtNi0xOV9fMC00My0zOC5tcDMifQ==.mp3","summary":"In this episode of From Intent to Impact, Helena is joined by Universal Music Group's Dylan Siegler (Head of Sustainability) and Matt Young (President, Bravado) The conversation explores the transformational journey of the brand and licensing industry at theintersection of sustainability and creativity. It delves into the role of sustainability in business partnerships, the impact of artists on sustainability initiatives, and collaborative efforts in sustainability. Additionally, Helena, Dylan and Matt discuss innovative approaches to recycling and sustainability, creating new norms in sustainability, and industry collaboration for sustainable impact. This episode delves into the challenges and opportunities of leading the way in sustainability, influencing industry norms, and shaping culture through artistry. It explores the emotional impact of sustainability, financial considerations, and the delicate approach required when working with artists. The vision for the future involves making sustainability the norm and influencing industry-wide change. Takeaways Sustainability has evolved from a niche conversation to a central priority in the brand and licensing industry. Artists play a significant role in driving sustainability initiatives and influencing industry norms. Influencing industry norms through sustainability efforts The emotional impact of sustainability initiatives Chapters 00:00 The Transformational Journey of the Brand and Licensing Industry 05:26 The Intersection of Sustainability and Creativity 11:36 The Impact of Artists on Sustainability Initiatives 18:09 Collaborative Efforts in Sustainability 23:13 Creating New Norms in Sustainability 29:29 Challenges of Implementing Sustainability 36:36 Influencing External Partners 44:43 Shaping Culture Through Sus…","meta_description":"In this episode of From Intent to Impact, Helena is joined by Universal Music Group's Dylan Siegler (Head of Sustainability) and Matt Young (President, Br…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3011,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/products-of-change-from-intent-to-impact-7695438/episodes/culture-creativity-responsibility/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/products-of-change-from-intent-to-impact-7695438/culture-creativity-responsibility.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}