{"podcast":{"title":"Product Marketing Life","slug":"product-marketing-life-4795195","podcast_index_feed_id":4795195,"rss_url":"https://fast.wistia.com/channels/a32vfm90lo/rss","website_url":"https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8","image_url":"https://embed-ssl.wistia.com/deliveries/7d4dd992f49ee8e9d700eb9412f1d7e1.png?image_crop_resized=3000x3000","author":"Richard King","episode_count":61,"summary":"Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/product-marketing-life-4795195"},"episode":{"title":"Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona","slug":"trust-first-product-marketing-from-b2b-saas-to-baby-formula-with-angeline-giammona","published_at":"2026-04-02T23:00:22+00:00","page_url":"https://stenobird.com/podcast/product-marketing-life-4795195/trust-first-product-marketing-from-b2b-saas-to-baby-formula-with-angeline-giammona","show_page_url":"https://stenobird.com/podcast/product-marketing-life-4795195","url":"https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8?wchannelid=a32vfm90lo&wmediaid=y5gv4b78f6","audio_url":"https://podcast.wistia.com/deliveries/93ea98da96c925a2cfa7bf944cee9359ab729f8f.mp3?d=eyJtIjoxNDU3ODc3NTcsIm1kIjoxODc3Ljg2LCJhIjoid2lzdGlhLXByb2R1Y3Rpb25fODIxOTI4IiwiYyI6MTA2OTU2LCJlIjoyMDc0Mjk3LCJiIjoiOTNlYTk4ZGE5NmM5MjVhMmNmYTdiZjk0NGNlZTkzNTlhYjcyOWY4ZiIsIm1iIjo5Njc1MCwib2IiOjE0NDAwMjMuNDUyMjI3NTM1N30%3D--dd92783339d26b117001816c6b319b212da11efc29d21645f3af1d4519a4ef28","summary":"What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose career is a masterclass in meeting people where they are. Angeline takes us through her time at Bobbie, an infant formula company, where she built lifecycle marketing and customer engagement strategies from the ground up – including a fundraising campaign that sold out in under three hours. She opens up about what it really means to market in high-emotion, high-trust categories, and why understanding your customer's world matters far more than promoting your product's features.","meta_description":"What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline G…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1878,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/product-marketing-life-4795195/episodes/trust-first-product-marketing-from-b2b-saas-to-baby-formula-with-angeline-giammona/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-marketing-life-4795195/trust-first-product-marketing-from-b2b-saas-to-baby-formula-with-angeline-giammona.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}