{"podcast":{"title":"Product Marketing Life","slug":"product-marketing-life-4795195","podcast_index_feed_id":4795195,"rss_url":"https://fast.wistia.com/channels/a32vfm90lo/rss","website_url":"https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8","image_url":"https://embed-ssl.wistia.com/deliveries/7d4dd992f49ee8e9d700eb9412f1d7e1.png?image_crop_resized=3000x3000","author":"Richard King","episode_count":61,"summary":"Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/product-marketing-life-4795195"},"episode":{"title":"Product Marketing Life | Tamara Schebel, Klue","slug":"product-marketing-life-tamara-schebel-klue","published_at":"2021-07-23T10:10:29+00:00","page_url":"https://stenobird.com/podcast/product-marketing-life-4795195/product-marketing-life-tamara-schebel-klue","show_page_url":"https://stenobird.com/podcast/product-marketing-life-4795195","url":"https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8?wchannelid=a32vfm90lo&wvideoid=f4krc0d53t","audio_url":"https://podcast.wistia.com/deliveries/294f482125496f78f8c53e51d1c6b3dfa64c8c53.mp3?d=eyJtIjoxMTgxMjE5ODYsIm1kIjoyNjAwLjI4LCJhIjoid2lzdGlhLXByb2R1Y3Rpb25fODIxOTI4IiwiYyI6MTA2OTU2LCJlIjoxNjc4OTgyLCJiIjoiMjk0ZjQ4MjEyNTQ5NmY3OGY4YzUzZTUxZDFjNmIzZGZhNjRjOGM1MyIsIm1iIjoxNDc0Nywib2IiOjk2MDAwMC4yOTk5Njc2OTU3fQ%3D%3D--3625eb1424dcf2c8f571f017891cf1945f73a84ba14e45b8b79acc71675b754d","summary":"This week on Product Marketing Life we’re joined by Tamara Schebel, VP of Product at Klue. Tamara shares insights, examples of success, and foundational tools on where and how you should start building the right competitive enablement program that fits your company stage, plus top tips for PMMs embarking on their CI/CE journey, and more. --- \"The biggest part, I think of that planning that most folks seem to miss in the early days, as you slide into CI accidentally, is figuring out to your point what success looks like. It can be any number of things, there are lots of ways to actually measure your impact against CI over time, but you have to actually think about what that's going to be. Because if you don't do it, nobody else is going to do it for you. And suddenly you find yourself two years from now with your boss going, what is it exactly you've done?\"","meta_description":"This week on Product Marketing Life we’re joined by Tamara Schebel, VP of Product at Klue. Tamara shares insights, examples of success, and foundational t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2600,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/product-marketing-life-4795195/episodes/product-marketing-life-tamara-schebel-klue/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-marketing-life-4795195/product-marketing-life-tamara-schebel-klue.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}