{"podcast":{"title":"Product-Led Growth with Fexingo: PLG Strategy, Self-Serve Software, and Modern SaaS Sales","slug":"product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748","podcast_index_feed_id":7871748,"rss_url":"https://feeds.fexingo.com/business/product-led-growth.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/product-led-growth/cover.png","author":"Fexingo","episode_count":120,"summary":"Lucas and Luna examine how product-led growth (PLG) is reshaping SaaS sales, from self-serve freemium models to enterprise conversion tactics. Each episode dissects a specific PLG playbook—Slack's viral loops, Calendly's frictionless signup, Figma's collaborative onboarding—and maps the metrics that matter: activation rate, time-to-value, expansion MRR. Lucas brings the data: cohort analyses, pricing experiments, and NPS benchmarks from public filings and industry reports. Luna tests the logic: Is self-serve actually cheaper? Does product-qualified lead scoring beat sales-qualified? Where does PLG fail (high-commitment verticals, regulated industries)? They avoid hype and focus on trade-offs—when to invest in self-serve vs. sales-assist, how to balance product-led and sales-led motions, and what retention curves reveal about product-market fit. This show is for product managers, growth leads, and SaaS founders who want the mechanics, not the manifesto. Each conversation ends with a tension: Can a PLG company really scale beyond SMBs without losing its viral edge? #ProductLedGrowth #PLGStrategy #SaaS #SelfServeSoftware #UserActivation #Freemium #ProductQualifiedLeads #ExpansionMRR…","last_synced_at":"2026-07-19T06:18:50.446343+00:00","page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748"},"episode":{"title":"How PLG Products Use Self-Serve Seat-Based Pricing to Drive Enterprise Adoption","slug":"how-plg-products-use-self-serve-seat-based-pricing-to-drive-enterprise-adoption","published_at":"2026-07-18T18:45:39+00:00","page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-seat-based-pricing-to-drive-enterprise-adoption","show_page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748","url":"https://audio.fexingo.com/business/product-led-growth/episode-0120.mp3","audio_url":"https://audio.fexingo.com/business/product-led-growth/episode-0120.mp3","summary":"Episode 120 of Product-Led Growth with Fexingo explores how self-serve seat-based pricing helps PLG products expand from individual users to entire organizations. Lucas and Luna break down the mechanics of seat tiers, admin controls, and the psychology behind pricing per user. They examine why companies like Slack and Atlassian succeed with this model, and how a modern player like Notion navigates the tension between simplicity and enterprise needs. Listen for a concrete look at how choosing the right pricing structure can turn a single sign-up into a company-wide rollout. #SeatBasedPricing #ProductLedGrowth #PLG #SelfServe #SaaS #PricingStrategy #EnterpriseSales #Slack #Atlassian #Notion #UserBasedPricing #AdminControls #ExpansionRevenue #BusinessPodcast #TechPodcast #FexingoBusiness #BusinessAndTechnology #SaaSRevenue Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 120 of Product-Led Growth with Fexingo explores how self-serve seat-based pricing helps PLG products expand from individual users to entire organi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":534,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/episodes/how-plg-products-use-self-serve-seat-based-pricing-to-drive-enterprise-adoption/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-seat-based-pricing-to-drive-enterprise-adoption.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}