{"podcast":{"title":"Product-Led Growth with Fexingo: PLG Strategy, Self-Serve Software, and Modern SaaS Sales","slug":"product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748","podcast_index_feed_id":7871748,"rss_url":"https://feeds.fexingo.com/business/product-led-growth.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/product-led-growth/cover.png","author":"Fexingo","episode_count":120,"summary":"Lucas and Luna examine how product-led growth (PLG) is reshaping SaaS sales, from self-serve freemium models to enterprise conversion tactics. Each episode dissects a specific PLG playbook—Slack's viral loops, Calendly's frictionless signup, Figma's collaborative onboarding—and maps the metrics that matter: activation rate, time-to-value, expansion MRR. Lucas brings the data: cohort analyses, pricing experiments, and NPS benchmarks from public filings and industry reports. Luna tests the logic: Is self-serve actually cheaper? Does product-qualified lead scoring beat sales-qualified? Where does PLG fail (high-commitment verticals, regulated industries)? They avoid hype and focus on trade-offs—when to invest in self-serve vs. sales-assist, how to balance product-led and sales-led motions, and what retention curves reveal about product-market fit. This show is for product managers, growth leads, and SaaS founders who want the mechanics, not the manifesto. Each conversation ends with a tension: Can a PLG company really scale beyond SMBs without losing its viral edge? #ProductLedGrowth #PLGStrategy #SaaS #SelfServeSoftware #UserActivation #Freemium #ProductQualifiedLeads #ExpansionMRR…","last_synced_at":"2026-07-19T06:18:50.446343+00:00","page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748"},"episode":{"title":"How PLG Products Use Self-Serve Marketplace Listings","slug":"how-plg-products-use-self-serve-marketplace-listings","published_at":"2026-07-07T06:54:59+00:00","page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-marketplace-listings","show_page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748","url":"https://audio.fexingo.com/business/product-led-growth/episode-0097.mp3","audio_url":"https://audio.fexingo.com/business/product-led-growth/episode-0097.mp3","summary":"Episode 97 of Product-Led Growth with Fexingo explores how PLG products can leverage self-serve marketplace listings on platforms like Salesforce AppExchange and Shopify App Store to drive acquisition and enterprise adoption. Lucas breaks down why marketplaces are the new PLG distribution channel, citing specific examples from Slack's Shopify integration and ZoomInfo's AppExchange listing. Luna questions whether the marketplace listing fee offsets the lower customer acquisition cost, leading to a discussion on tracking total cost per listing and the importance of maintaining a high rating. The hosts also touch on the 'cold start' problem for new marketplaces and how to prioritize which marketplace to list on first. By the end, listeners understand the concrete steps to turn a listing into a self-serve growth engine. #PLG #ProductLedGrowth #Marketplace #AppExchange #ShopifyAppStore #SelfServe #Acquisition #EnterpriseSales #SaaS #Distribution #Slack #ZoomInfo #Salesforce #Shopify #Business #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 97 of Product-Led Growth with Fexingo explores how PLG products can leverage self-serve marketplace listings on platforms like Salesforce AppExcha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":573,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/episodes/how-plg-products-use-self-serve-marketplace-listings/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-marketplace-listings.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}