{"podcast":{"title":"Product-Led Growth with Fexingo: PLG Strategy, Self-Serve Software, and Modern SaaS Sales","slug":"product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748","podcast_index_feed_id":7871748,"rss_url":"https://feeds.fexingo.com/business/product-led-growth.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/product-led-growth/cover.png","author":"Fexingo","episode_count":120,"summary":"Lucas and Luna examine how product-led growth (PLG) is reshaping SaaS sales, from self-serve freemium models to enterprise conversion tactics. Each episode dissects a specific PLG playbook—Slack's viral loops, Calendly's frictionless signup, Figma's collaborative onboarding—and maps the metrics that matter: activation rate, time-to-value, expansion MRR. Lucas brings the data: cohort analyses, pricing experiments, and NPS benchmarks from public filings and industry reports. Luna tests the logic: Is self-serve actually cheaper? Does product-qualified lead scoring beat sales-qualified? Where does PLG fail (high-commitment verticals, regulated industries)? They avoid hype and focus on trade-offs—when to invest in self-serve vs. sales-assist, how to balance product-led and sales-led motions, and what retention curves reveal about product-market fit. This show is for product managers, growth leads, and SaaS founders who want the mechanics, not the manifesto. Each conversation ends with a tension: Can a PLG company really scale beyond SMBs without losing its viral edge? #ProductLedGrowth #PLGStrategy #SaaS #SelfServeSoftware #UserActivation #Freemium #ProductQualifiedLeads #ExpansionMRR…","last_synced_at":"2026-07-19T06:18:50.446343+00:00","page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748"},"episode":{"title":"How PLG Products Use Self-Serve Audit Logs to Close Enterprise Deals","slug":"how-plg-products-use-self-serve-audit-logs-to-close-enterprise-deals","published_at":"2026-07-06T19:10:16+00:00","page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-audit-logs-to-close-enterprise-deals","show_page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748","url":"https://audio.fexingo.com/business/product-led-growth/episode-0096.mp3","audio_url":"https://audio.fexingo.com/business/product-led-growth/episode-0096.mp3","summary":"Episode 96 of Product-Led Growth with Fexingo examines how self-serve audit logs help PLG products win enterprise security reviews. Lucas and Luna break down why compliance teams demand audit trails, how tools like Snowflake and Datadog embed them, and the concrete ROI of shipping logs before a sales call. With SOC 2 and ISO 27001 becoming table stakes, audit logs are the unsung hero of enterprise-ready SaaS. Listeners learn the three log categories that matter, the cost of building vs. buying, and why engineering buy-in is the real bottleneck. No fluff, just the mechanics of using logs as a wedge for seven-figure contracts. #ProductLedGrowth #SelfServe #AuditLogs #EnterpriseSaaS #Compliance #SOC2 #ISO27001 #Datadog #Snowflake #SecurityReviews #GRC #BusinessAndTechnology #SaaS #PLG #FexingoBusiness #BusinessPodcast #TechPodcast #ComplianceAutomation Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 96 of Product-Led Growth with Fexingo examines how self-serve audit logs help PLG products win enterprise security reviews. Lucas and Luna break d…","key_points":[],"chapters":[],"topics":[],"duration_seconds":481,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/episodes/how-plg-products-use-self-serve-audit-logs-to-close-enterprise-deals/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-audit-logs-to-close-enterprise-deals.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}