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Luna tests the logic: Is self-serve actually cheaper? Does product-qualified lead scoring beat sales-qualified? Where does PLG fail (high-commitment verticals, regulated industries)? They avoid hype and focus on trade-offs—when to invest in self-serve vs. sales-assist, how to balance product-led and sales-led motions, and what retention curves reveal about product-market fit. This show is for product managers, growth leads, and SaaS founders who want the mechanics, not the manifesto. Each conversation ends with a tension: Can a PLG company really scale beyond SMBs without losing its viral edge? #ProductLedGrowth #PLGStrategy #SaaS #SelfServeSoftware #UserActivation #Freemium #ProductQualifiedLeads #ExpansionMRR…","last_synced_at":"2026-07-19T06:18:50.446343+00:00","page_url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748"},"episodes":[{"title":"How PLG Products Use Self-Serve Seat-Based Pricing to Drive Enterprise 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-seat-based-pricing-to-drive-enterprise-adoption.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How PLG Products Use Self-Serve Security Questionnaires to Close Enterprise 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-security-questionnaires-to-close-enterprise-deals.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How PLG Products Use Self-Serve API Documentation to Drive 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-api-documentation-to-drive-adoption.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How PLG Products Use Self-Serve Partner Portals to Scale 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-self-serve-user-roles-drive-enterprise-expansion.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How PLG Products Use Self-Serve Cross-Sell 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-self-serve-freemium-tiers-convert-users-to-paid.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How PLG Products Use Self-Serve Feature Requests to Prioritize 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-trial-to-paid-conversion-emails.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Why PLG Products Build Self-Serve SOC 2 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