{"podcast":{"title":"Process The Podcast","slug":"process-the-podcast-5114104","podcast_index_feed_id":5114104,"rss_url":"https://rss2.flightcast.com/qvjz8mrctbeb1k8asa1jdksa.xml","website_url":"https://shows.acast.com/process-the-podcast","image_url":"https://files.flightcast.com/workspaces/wdtm1fzv1xyf76ppxn0ty9g6/podcasts/qvjz8mrctbeb1k8asa1jdksa/e9s3zad3g17togma8noh6g97.jpg","author":"Arielle Thomas","episode_count":141,"summary":"Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-30T16:18:24.727465+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104"},"episode":{"title":"Why Who is Elijah? is Stripping Back to Scale for 2026, in partnership with Thoughtful","slug":"why-who-is-elijah-is-stripping-back-to-scale-for-2026-in-partnership-with-thoughtful","published_at":"2026-03-24T05:30:00+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104/why-who-is-elijah-is-stripping-back-to-scale-for-2026-in-partnership-with-thoughtful","show_page_url":"https://stenobird.com/podcast/process-the-podcast-5114104","url":"https://episode.flightcast.com/iz9a7d2ogxebjsmi406vxldy.mp3","audio_url":"https://episode.flightcast.com/iz9a7d2ogxebjsmi406vxldy.mp3","summary":"What happens when you decide to dismantle an 8-year-old global success story to build something leaner, smarter, and more equipped for 2026? Recorded live at Google Headquarters in Sydney, this special episode of Process takes you inside Thoughtful Minds Connect. In celebration of their 10th anniversary, the elite data and performance minds at Thoughtful invited Arielle to host an intimate, unfiltered conversation with Raquel and Adam, the visionary founders behind cult fragrance house Who is Elijah. This is not a retrospective look at success; it’s a conversation recorded in the eye of the storm. While the moving trucks were quite literally at their warehouse, Adam and Raquel revealed the real-time reality of a massive business restructure, the $1.7M mistake that nearly cost them their brand prestige, and their new Top-Down strategy for global retail rollout. This is definitely a masterclass in founder transparency. So whether you’re navigating a complex supply chain, pivoting your brand positioning, or looking to the best data minds in the country to optimise your performance, Raquel and Adam’s strip-it-back-to-grow approach offers a roadmap for any creative founder feeling the heaviness of a scaling business. In this episode: The $1.7M Lesson: Raquel opens up about a massive retail deal that taught them the danger of a Bottom-Up strategy. The Great Restructure: Why they are shutting down their own manufacturing to focus 100% on brand and lightweight operations. Top-Down Authority: Why starting with Harrods and Selfridges is the only way to protect prestige in a crowded market. AI as an Emotional Agent: Adam’s fascinating off-mic theory on how product data must evolve to serve the emotional human through unemotional AI agents. The Thoughtful Edge: How shifting from M…","meta_description":"What happens when you decide to dismantle an 8-year-old global success story to build something leaner, smarter, and more equipped for 2026? Recorded live…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1276,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/process-the-podcast-5114104/episodes/why-who-is-elijah-is-stripping-back-to-scale-for-2026-in-partnership-with-thoughtful/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/process-the-podcast-5114104/why-who-is-elijah-is-stripping-back-to-scale-for-2026-in-partnership-with-thoughtful.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}