{"podcast":{"title":"Process The Podcast","slug":"process-the-podcast-5114104","podcast_index_feed_id":5114104,"rss_url":"https://rss2.flightcast.com/qvjz8mrctbeb1k8asa1jdksa.xml","website_url":"https://shows.acast.com/process-the-podcast","image_url":"https://files.flightcast.com/workspaces/wdtm1fzv1xyf76ppxn0ty9g6/podcasts/qvjz8mrctbeb1k8asa1jdksa/e9s3zad3g17togma8noh6g97.jpg","author":"Arielle Thomas","episode_count":141,"summary":"Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-30T16:18:24.727465+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104"},"episode":{"title":"“The U.S. Market Is a Beast”: Sophie Hood on Scaling Seoul Tonic, Her Growth Tactics & her NEXT business!","slug":"the-u-s-market-is-a-beast-sophie-hood-on-scaling-seoul-tonic-her-growth-tactics-her-next-business","published_at":"2026-02-17T00:10:36+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104/the-u-s-market-is-a-beast-sophie-hood-on-scaling-seoul-tonic-her-growth-tactics-her-next-business","show_page_url":"https://stenobird.com/podcast/process-the-podcast-5114104","url":"https://episode.flightcast.com/x58eygufmqnm0q47pqjve0te.mp3","audio_url":"https://episode.flightcast.com/x58eygufmqnm0q47pqjve0te.mp3","summary":"🎙️ Sophie Hood on Building Seoul Tonic: From Australia to New York, Amazon, Retail Strategy & Scaling a Wellness Brand What does it really take to build a modern wellness brand and have the ambition to take it global? In this episode of Process, Arielle Thomas sits down with Sophie Hood, founder of cult-favourite tonic brand Seoul Tonic, to unpack the creative and commercial decisions behind moving to New York, scaling through retail, navigating Amazon, and positioning a product for international success. Sophie is one of Australia’s most exciting women-led founders to watch, and in this conversation, she shares the unfiltered reality of entrepreneurship: from winning Food Stars and landing major retail opportunities, to managing inventory pressure, pitching airlines like Qantas, and building a brand that resonates in the hyper-competitive U.S. market. This episode is a masterclass in creativity meeting commerce. Perfect for founders, brand builders, marketers and anyone curious about what it actually takes to turn an idea into a global consumer brand. ✨ In this episode, Sophie and Arielle cover: Moving from Australia to New York and why global ambition changes everything The early creative vision behind Seoul Tonic and finding product-market fit What winning Food Stars taught Sophie about pressure and opportunity How to position a wellness product for premium retail Scaling from independent stores to national distribution Inventory, supply chains and the realities of cash flow Why community and in-store experience matter more than ever The brutal truth about launching in the U.S. market How Amazon really works. Seller Central, fulfilment and margin games Differences between U.S. and Australian e-commerce Pitching to major partners like Qantas Launching new product lin…","meta_description":"🎙️ Sophie Hood on Building Seoul Tonic: From Australia to New York, Amazon, Retail Strategy & Scaling a Wellness Brand What does it really take to build a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4633,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/process-the-podcast-5114104/episodes/the-u-s-market-is-a-beast-sophie-hood-on-scaling-seoul-tonic-her-growth-tactics-her-next-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/process-the-podcast-5114104/the-u-s-market-is-a-beast-sophie-hood-on-scaling-seoul-tonic-her-growth-tactics-her-next-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}