{"podcast":{"title":"Process The Podcast","slug":"process-the-podcast-5114104","podcast_index_feed_id":5114104,"rss_url":"https://rss2.flightcast.com/qvjz8mrctbeb1k8asa1jdksa.xml","website_url":"https://shows.acast.com/process-the-podcast","image_url":"https://files.flightcast.com/workspaces/wdtm1fzv1xyf76ppxn0ty9g6/podcasts/qvjz8mrctbeb1k8asa1jdksa/e9s3zad3g17togma8noh6g97.jpg","author":"Arielle Thomas","episode_count":141,"summary":"Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-30T16:18:24.727465+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104"},"episode":{"title":"Petit: How to Build an Active, Engaged Community from Scratch Ft. Brooke Moody","slug":"petit-how-to-build-an-active-engaged-community-from-scratch-ft-brooke-moody","published_at":"2026-05-26T03:48:20+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104/petit-how-to-build-an-active-engaged-community-from-scratch-ft-brooke-moody","show_page_url":"https://stenobird.com/podcast/process-the-podcast-5114104","url":"https://episode.flightcast.com/l1b9rrj5x4pnpn0kl7rjd5f7.mp3","audio_url":"https://episode.flightcast.com/l1b9rrj5x4pnpn0kl7rjd5f7.mp3","summary":"The boardrooms are obsessed with a community, but most are just building an audience. This week in the Clubhouse, Arielle sits down with retail and AI strategist at Amazon Web Services, corporate influencer, and community builder, Brooke Moody. If you’ve been trying to unlock the framework of how to turn passive metrics into a hyper-engaged collective, consider this your ultimate guide. Brooke has been the hidden engine behind massive community moments; from engineering events for Hot Smart Rich that packed out rooms across New York and LA to launching her own independent collective, Aussie Angels. In this Petit, we’re sharing the reality of what it actually takes to build infrastructure for ambitious women, without the vanity metrics or the corporate fluff. In This Episode: The Butler vs. The Leader: Why sideline \"management\" will never replace an embedded strategist leading from the front. The 50% Engagement Matrix: Why true community spaces pull a massive 50% engagement rate compared to traditional media's 5%. The Low-Fi Longevity Secret: How stripping away the corporate frills and over-engineered events keeps your collective sustainable. The First 20 Rule: Why you need to ditch the 650-person waitlist obsession and focus on the first 20 people in the room. The \"What are you working on?\" Pivot: The exact entry question that skips the surface small talk to drive immediate collaborative depth. Finding Your Platform: Figuring out what platform works for you and why you should never automate community chats. Connect with our Guest: Brooke Moody on Instagram: @brookekmoody Aussie Angels on Instagram: @aussie__angels Aussie Angels Whatsapp: @aussieangels Substack @moodboard Enjoyed this Petit? Join our community! Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠ U…","meta_description":"The boardrooms are obsessed with a community, but most are just building an audience. This week in the Clubhouse, Arielle sits down with retail and AI str…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2751,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/process-the-podcast-5114104/episodes/petit-how-to-build-an-active-engaged-community-from-scratch-ft-brooke-moody/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/process-the-podcast-5114104/petit-how-to-build-an-active-engaged-community-from-scratch-ft-brooke-moody.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}