{"podcast":{"title":"Process The Podcast","slug":"process-the-podcast-5114104","podcast_index_feed_id":5114104,"rss_url":"https://rss2.flightcast.com/qvjz8mrctbeb1k8asa1jdksa.xml","website_url":"https://shows.acast.com/process-the-podcast","image_url":"https://files.flightcast.com/workspaces/wdtm1fzv1xyf76ppxn0ty9g6/podcasts/qvjz8mrctbeb1k8asa1jdksa/e9s3zad3g17togma8noh6g97.jpg","author":"Arielle Thomas","episode_count":141,"summary":"Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-30T16:18:24.727465+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104"},"episode":{"title":"Petit: How I’m getting ahead with AI (literally all the use cases)","slug":"petit-how-i-m-getting-ahead-with-ai-literally-all-the-use-cases","published_at":"2026-04-14T03:20:17+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104/petit-how-i-m-getting-ahead-with-ai-literally-all-the-use-cases","show_page_url":"https://stenobird.com/podcast/process-the-podcast-5114104","url":"https://episode.flightcast.com/nv6xqpgj9g0cl0wcgvarkram.mp3","audio_url":"https://episode.flightcast.com/nv6xqpgj9g0cl0wcgvarkram.mp3","summary":"In this episode of Process the Podcast, your host, motion director, and social strategist Arielle Thomas, records for the first time in the new Clubhouse. Arielle pulls back the curtain on how Cinema Thom is moving beyond the \"cheerleader\" energy of standard chat models to use Claude AI as a high-level critical thinking partner. This episode is a deep dive into the specific workflows, prompts, and uncomfortable feedback driving the business forward. In This Episode: No More \"Cheerleaders\": Why Arielle swapped ChatGPT’s niceness for a partner that plays devil’s advocate. The Skill-Upload Era: Moving beyond basic searches by using files to give AI professional context and specialised expertise. Defining the Role: Shifting from a standard chatbot to a granular thought partner that identifies strategy gaps. Creative Deciphering: How one prompt turned a vague vision into a hard-hitting, six-page growth strategy. The Money: Building complex three-tab financial models and tiered client margins in under three minutes. Case Study: Image Retouching: Using AI to fix lighting and swap products, saving thousands in potential reshoots. Maintaining Momentum: How AI bridges the gap between a creative idea and a team brief so projects don’t \"die in the gaps.\" The Toolkit: Why platforms like Claude and Nano Banana are now essential for high-level creative output. The Devil's Advocate Prompt: \" Work with me as a thought partner, get granular on positioning and strategy, push back where you see the gaps, and encourage me to go deeper where there’s something worth exploring, and give me both a quantitative and qualitative rate. \" Mentioned in This Episode: Bella Cipolla, co-founder of Ponnd, who shared the specific prompt that unlocked Claude’s critical thinking. Bella on Instagram: @bella…","meta_description":"In this episode of Process the Podcast, your host, motion director, and social strategist Arielle Thomas, records for the first time in the new Clubhouse.…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1869,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/process-the-podcast-5114104/episodes/petit-how-i-m-getting-ahead-with-ai-literally-all-the-use-cases/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/process-the-podcast-5114104/petit-how-i-m-getting-ahead-with-ai-literally-all-the-use-cases.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}