{"podcast":{"title":"Process The Podcast","slug":"process-the-podcast-5114104","podcast_index_feed_id":5114104,"rss_url":"https://rss2.flightcast.com/qvjz8mrctbeb1k8asa1jdksa.xml","website_url":"https://shows.acast.com/process-the-podcast","image_url":"https://files.flightcast.com/workspaces/wdtm1fzv1xyf76ppxn0ty9g6/podcasts/qvjz8mrctbeb1k8asa1jdksa/e9s3zad3g17togma8noh6g97.jpg","author":"Arielle Thomas","episode_count":141,"summary":"Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-30T16:18:24.727465+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104"},"episode":{"title":"Coco Mocoe: Trend Forecasting, Going Viral, and Building Before You're Ready","slug":"coco-mocoe-trend-forecasting-going-viral-and-building-before-you-re-ready","published_at":"2026-04-21T04:40:48+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104/coco-mocoe-trend-forecasting-going-viral-and-building-before-you-re-ready","show_page_url":"https://stenobird.com/podcast/process-the-podcast-5114104","url":"https://episode.flightcast.com/xa85r9vf02aj8eixthjv2a6d.mp3","audio_url":"https://episode.flightcast.com/xa85r9vf02aj8eixthjv2a6d.mp3","summary":"The opposite of trendy is timeless. 🎙️✨ In this episode of Process, Arielle sits down with the internet’s favourite trend forecaster and cultural strategist, Coco Mocoe. From her early days at Famous Birthdays, where she famously spotted Charli D’Amelio at just 10,000 followers, to building a short-form empire at BuzzFeed, Coco has mastered the art of seeing what’s next before the rest of the world. Crucially, Coco also breaks down why \"just being yourself\" isn't enough; she explains the vital importance of crafting a repeatable, unique format that allows a creator to sustain a long-term career and monetize their intellectual property. We dive deep into her transition from corporate girlie to full-time creator, the launch of her hit show Middle Row, and why she believes the future of content isn't about chasing the algorithm, it’s about human imperfection. In this episode, we discuss: Spotting Talent Early: How Coco discovered Charli D'Amelio and Addison Rae by looking for \"social proof\". The BuzzFeed Era: Why she kept \"church and state\" separate while building TikTok teams for one of the world's biggest media companies. The \"Cocoisms\": Why you can't \"read the label from inside the jar\" and how to build a brand that stays timeless. Predicting 2026: Why long-form content, \"pre-AI\" aesthetics, and human mistakes are the next major viral triggers. The Business of Middle Row: The financial and strategic decisions behind her movie-theater-based interview show at Spotify. Tangible Advice for Creators: Why you need a repeatable format (not just a personality) to sustain a career in the creator economy. Key Quotes: \"The shorter the video, the shorter the object permanence. Smart creators are leaning on long form to create lasting impressions.\" — Coco Mocoe \"You can be the best…","meta_description":"The opposite of trendy is timeless. 🎙️✨ In this episode of Process, Arielle sits down with the internet’s favourite trend forecaster and cultural strategi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4854,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/process-the-podcast-5114104/episodes/coco-mocoe-trend-forecasting-going-viral-and-building-before-you-re-ready/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/process-the-podcast-5114104/coco-mocoe-trend-forecasting-going-viral-and-building-before-you-re-ready.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}