{"podcast":{"title":"Process The Podcast","slug":"process-the-podcast-5114104","podcast_index_feed_id":5114104,"rss_url":"https://rss2.flightcast.com/qvjz8mrctbeb1k8asa1jdksa.xml","website_url":"https://shows.acast.com/process-the-podcast","image_url":"https://files.flightcast.com/workspaces/wdtm1fzv1xyf76ppxn0ty9g6/podcasts/qvjz8mrctbeb1k8asa1jdksa/e9s3zad3g17togma8noh6g97.jpg","author":"Arielle Thomas","episode_count":141,"summary":"Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-06-30T16:18:24.727465+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104"},"episode":{"title":"Backbone: How to take calculated risk to grow your business","slug":"backbone-how-to-take-calculated-risk-to-grow-your-business","published_at":"2026-02-25T06:56:23+00:00","page_url":"https://stenobird.com/podcast/process-the-podcast-5114104/backbone-how-to-take-calculated-risk-to-grow-your-business","show_page_url":"https://stenobird.com/podcast/process-the-podcast-5114104","url":"https://episode.flightcast.com/oaxofzpnv7wqh0o7xz5v5ryi.mp3","audio_url":"https://episode.flightcast.com/oaxofzpnv7wqh0o7xz5v5ryi.mp3","summary":"In episode four of Backbone, we delve into something every founder discusses, but few assess properly: risk. Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time and confidence. This week, we unpack how we think about risk in our own businesses, what we’re actively betting on, what we won’t compromise on, and how we decide what’s worth it. So this week, we cover: • The real risks we’re currently taking in business and why • Our non-negotiables before saying yes to a big decision • How to assess upside vs downside in a practical way • How to “price” the cost of failure (financially and emotionally) If you’ve been sitting on a decision and wondering whether to leap or not, this episode is for you. If you have any questions about risk, feel free to slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram, and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow). See you next week!","meta_description":"In episode four of Backbone, we delve into something every founder discusses, but few assess properly: risk. Growth requires risk. But not all risks are c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2760,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/process-the-podcast-5114104/episodes/backbone-how-to-take-calculated-risk-to-grow-your-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/process-the-podcast-5114104/backbone-how-to-take-calculated-risk-to-grow-your-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}