{"podcast":{"title":"Private Equity FunCast","slug":"private-equity-funcast-215225","podcast_index_feed_id":215225,"rss_url":"https://pefuncast.libsyn.com/rss","website_url":"http://www.pefuncast.com","image_url":"https://static.libsyn.com/p/assets/d/a/0/1/da01337969b94704d959afa2a1bf1c87/PEFC_PodcastArt-20260225-lgskfm8vee.png","author":"Jim Milbery","episode_count":316,"summary":"Your favorite GP's favorite podcast. Occasionally insightful, always entertaining. Deep dives into how private equity works, what happens after the deal closes, how money gets raised, and how companies get bought and sold. And everything in between with healthy doses of pop culture and humor. Straight from the team at ParkerGale Capital. For educational and entertainment purposes only. Not investment advice. Additional disclosures at www.parkergale.com.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/private-equity-funcast-215225"},"episode":{"title":"Exit-Ready Marketing: Shiv Narayanan on Making Marketing Measurable in PE-Backed Companies","slug":"exit-ready-marketing-shiv-narayanan-on-making-marketing-measurable-in-pe-backed-companies","published_at":"2025-06-10T13:43:00+00:00","page_url":"https://stenobird.com/podcast/private-equity-funcast-215225/exit-ready-marketing-shiv-narayanan-on-making-marketing-measurable-in-pe-backed-companies","show_page_url":"https://stenobird.com/podcast/private-equity-funcast-215225","url":"https://pefuncast.libsyn.com/exit-ready-marketing-shiv-narayanan-on-making-marketing-measurable-in-pe-backed-companies","audio_url":"https://traffic.libsyn.com/secure/pefuncast/pef_exit_ready_final.mp3?dest-id=291498","summary":"Paul Stansik sits down with Shiv Narayanan—founder of How to SaaS and author of Exit-Ready Marketing—to break down what most private equity firms and portfolio companies get wrong about marketing. They explore how to make marketing a measurable, scalable lever for value creation, from diligence to exit. Shiv shares the frameworks he's used across countless engagements to tie marketing strategy, budget, and team structure to real business outcomes. If you're tired of vague brand goals and unaccountable spend—or you're just trying to figure out what \"good marketing\" looks like in a PE context—this episode gives you the language, metrics, and mindset to make marketing work like a growth function.","meta_description":"Paul Stansik sits down with Shiv Narayanan—founder of How to SaaS and author of Exit-Ready Marketing—to break down what most private equity firms and port…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3710,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/private-equity-funcast-215225/episodes/exit-ready-marketing-shiv-narayanan-on-making-marketing-measurable-in-pe-backed-companies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/private-equity-funcast-215225/exit-ready-marketing-shiv-narayanan-on-making-marketing-measurable-in-pe-backed-companies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}