{"podcast":{"title":"Practice Marketing Insider","slug":"practice-marketing-insider-7806401","podcast_index_feed_id":7806401,"rss_url":"https://feeds.captivate.fm/pmi/","website_url":"https://placedigital.com","image_url":"https://artwork.captivate.fm/f5cfa09d-b57e-41f2-bab4-123d318b39bb/PMI-Cover-Art-Final-2.jpg","author":"Kristie Plantinga","episode_count":17,"summary":"Practice Marketing Insider, hosted by Kristie Plantinga, is a marketing advice show for therapists who want to thrive in an online landscape that feels like it changes every day. Each week, Kristie examines one piece of outdated or overblown marketing advice and explains why it’s inaccurate and what therapists should do instead to stay ahead.","last_synced_at":"2026-07-29T00:17:48.496508+00:00","page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401"},"episode":{"title":"Think You’re Saving On Overhead With Your Virtual Practice? Think Again","slug":"think-you-re-saving-on-overhead-with-your-virtual-practice-think-again","published_at":"2026-06-09T12:00:00+00:00","page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401/think-you-re-saving-on-overhead-with-your-virtual-practice-think-again","show_page_url":"https://stenobird.com/podcast/practice-marketing-insider-7806401","url":"https://placedigital.com","audio_url":"https://episodes.captivate.fm/episode/752c0741-b8d3-43a9-b5ca-fb642b9fab54.mp3","summary":"In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s operating principles, how to optimize your Google Business Profile, and more. Some takeaways: How to become a top search in Google Maps results to generate leads Why a physical therapy practice serves as an SEO and marketing advantage Strategies to consider for your practice to be competitive in the digital landscape If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it! *Connect with Kristie on Instagram . *Brought to you by Place Digital . *Produced by PodVision. Mentioned in this episode: *Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.","meta_description":"In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":526,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/practice-marketing-insider-7806401/episodes/think-you-re-saving-on-overhead-with-your-virtual-practice-think-again/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/practice-marketing-insider-7806401/think-you-re-saving-on-overhead-with-your-virtual-practice-think-again.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}